[Ding Science and Technology Network Observation].Not long after Yu Chengdong released the M9, the automotive industry ushered in another blockbuster news - Xiaomi Auto announced that it would hold a technical conference on December 28. The industry expects that the parameters of Xiaomi cars will be announced at that time.
For the industry, the entry of Xiaomi cars will bring some tension. On the evening of December 27, the large screens of high-rise buildings in many cities lit up with Xiaomi's slogan to pay tribute to the pioneers of the industry, including BYD, Weilai, Xiaopeng, Ideal, Huawei, etc. Lei Jun said on social **, "After 3 years of building a car, I really feel that it is not easy, ten times more difficult than I originally thought." As a peer, looking at BYD, Wei Xiaoli, and Huawei's automobile business, I admire it even more!In such a formal format today, it is enough to express my respect for all the pioneers!”
The low profile of Xiaomi and Lei Jun has also received positive feedback from friends. Brand executives such as Weilai, Xpeng, and Geely welcomed Xiaomi's entry on social media.
In the view of Ding Science and Technology Network, Xiaomi pays tribute to its leading peers before the release of automotive technology, which is of positive significance to both Xiaomi cars and the entire industry. For Xiaomi Automobile, as a latecomer, paying tribute to the "predecessors" reflects their humility, and also eases the tension of friends and businessmen, and strives for a more friendly environment. For the industry, Xiaomi's low profile will also trigger a chain effect, and it will be easier for industry enterprises to let go of hostility, so as to carry out healthy competition and jointly expand the cake of the new energy smart car market, rather than fighting each other to cause unnecessary industrial internal friction.
In fact, although Xiaomi cars seem to be "long overdue", it is not too late to enter the huge Chinese and even global new energy vehicle market. On the one hand, the electrification, intelligence, networking and human-car ecology of the automobile industry are still improving, and Xiaomi and industry enterprises have a lot of room for innovationOn the other hand, the process of intelligent reconstruction of China's auto market has just begun, and there is a huge market space for new energy intelligent vehicles in the world, and Chinese car companies are expected to break the inherent advantages of traditional car companies such as Volkswagen and Toyota in the new round of competition.
Therefore, making the market cake bigger with the "pioneer" is the goal pursued by Xiaomi Auto. To pay a low-key tribute to the friends of Chinese car companies is to reduce the internal friction in the industry and focus resources and energy on product technology innovation and global market expansion.
Ding Science and Technology Network noticed that Xiaomi is not the first car company to pay tribute to its friends. On August 9 this year, BYD also showed a friendly attitude towards its friends of Chinese car companies at the press conference of the 5 million new energy vehicles off the assembly line. At the press conference, BYD's friends included FAW, SAIC, Geely, Changan, Chery, Dongfeng, GAC, as well as old rivals Great Wall and new forces Wei Xiaoli. Wang Chuanfu said that "we are together to be Chinese cars", which has aroused wide acclaim in the industry.
BYD and Xiaomi Auto have shown a friendly attitude to their friends in the way of tribute, which is believed to trigger the collective resonance of Chinese auto companies, and a new competitive atmosphere of unity, pragmatism, innovation and win-win is taking shape. (Ding Science and Technology Network original, **be sure to indicate**: Ding Science and Technology Network).