The one-man show is not good-looking, but the drama of the big guy in a circle is so good.
It will always be the Xiaomi that has a low profile, but will create topics and put itself on the stage. This time, we can really feel that the master of agenda setting is really coming.
While spoiling, while paying tribute to other car companies, this is another marketing that can be written into a textbook case**.
Among the tributes named by Xiaomi and Lei Jun, BYD is the world's largest new energy vehicle manufacturer, which entered the automotive industry after acquiring Qinchuan Automobile in 2003"Wei Xiaoli" was established around 2015, they are the first batch of new car-making forces in China, especially Weilai and Xiaopeng Motors, Lei Jun has invested, and the current sales are in the leading position of the new power car companies;As for Huawei, although it stated that it would not make cars, it entered the automobile market with Hongmeng Zhixing, and established the Wenjie and Zhijie brands with Cialis and Chery, and has launched models including M5, M7, M9, S7, and will establish other "Jie" brands with BAIC and JAC in the future.
It is interesting to note that the day of Xiaomi's tribute was a few hours before the ZEEKR 007 press conference, but the brand did not appear in the tribute list, and it was omitted with "waiting", which cannot but be reminiscent of Hu Zhengnan himself, or a few days ago, ZEEKR executives collectively ridiculed Xiaomi's ecological car-making factors.
Paying tribute to the five pioneers of new energy vehicles, it also expresses Xiaomi's respect for the pioneers and its determination to become a leading brand.
Boss Lei is well aware of the complexity of *** and the difficulty of development, to be a company with a great pattern, as a latecomer, to visit the dock first, which is equivalent to saying hello to netizens, accumulating virtue in your mouth, and don't spray nonsense. But at the same time, we should see a tribute to specific companies, indicating that Xiaomi has a clear learning goal on the road to building cars, not just verbal behavior, but more to learn from industry leaders.
Xiaomi showed everyone a smile, everyone also saw the pattern of Xiaomi, if Xiaomi cars in products, technology deficiencies, everyone is forced by this preconceived ** constraints on moral feelings, can not easily output contempt, otherwise it is narrow-minded. The recent changes in the competitive situation of the industry and the diversity of the public have exacerbated the deterioration of the competitive environment among peers, so as a latecomer, it is necessary to carry out some targeted prevention work in advance.
Through this incident, I also have a new understanding, between brands or between competing products and competing products, we should appropriately abandon the traditional "friend or foe" posture, and it is easier for me to pick out the limitations of the market, gain the goodwill of consumers, and win new growth.
The tribute seems to be low-profile, but in fact it is a high-profile placeholder, putting himself and his fellow pioneers together, and as soon as he appears, he shows that he is the one standing on the shoulders of giants. Obviously, Xiaomi has set a new marketing template for its peers. We believe that Xiaomi should have found its own direction and force point in the industry niche, and the future can be expected.