5000 pieces per gram!This is the latest ** for Qi Nan in the agarwood market. Many people once disagreed with the sky-high price of this small "wood", but the *** has become the most powerful riposte.
However, the corresponding market competition is intensifying, and many agarwood brands have quietly withdrawn after being established for no more than a yearWhat new opportunities will there be in the agarwood market in 2024?
Low-end products are king, and high-end products are won by raw materials.
Since the advent of the planting material, the debate about it has never ended, many people believe that it cannot be called agarwood at all, and some people call it the future light of the agarwood industry.
The generation of oil in agarwood takes time to precipitate, and the artificial planting material is not even old enough, and the natural taste of agarwood is light and the level is insufficient, and the only benefit is that it is cheap enough, which has also become an important reason for many people to wave their flags and shout.
In recent years, we can obviously feel that the "polarization" of the agarwood market has intensified, the artificial agarwood market is stable in the low-end market, and the involution based on the best in the industry has intensified, and the fragrance group with higher requirements for fragrance and strong professionalism still only recognizes wild agarwood, and the competition for this market is mainly focused on the quality of raw materials provided by the brand.
In Guangdong and Hainan, the artificial agarwood brand is in full swing with the network as the position, and the wild agarwood brand is still the mainstream in first-tier and second-tier cities such as Beijing, Shanghai and Guangzhou.
High-end players have moved from product selection to brand selection.
In this era of big data, as long as you have clicked on agarwood-related content, various agarwood products will be pushed to you in various forms. Some merchants don't know what they are selling, wild or artificial, but push it in the live broadcast room according to the usual routine. The longer people who play agarwood, the more thoroughly they see these routines, and they will not waste time looking for products on the Internet, but choose some fixed, single brand channels to get in touch with incense products.
I buy agarwood is usually brushed with a brush of incense supreme**, see if there is a suitable material to buy, some big brands in the industry have a private meeting will also notify me. ”
Mr. Zhang from Shenzhen is an old incense friend who has been playing agarwood for more than ten years, and in their own circle, the first choice is incense supreme, an old brand that has been established for a long time and has bought more. They will also participate in some small brand clubs to taste and buy incense, but they will not try agarwood brands they don't understand.
In recent years, the trend of agarwood industry clustering is obvious, and most of the resources in the industry are concentrated in a limited number of brands, and they have also become the first choice of professional consumer groups, and attracting attention with higher quality and even rarer incense materials has become their common strategy.
The more expensive the agarwood, the more popular it is.
In the agarwood market, the more expensive the agarwood, the better it sells. Sun Yuhui, the founder of Xiang Supreme Agarwood, said frankly that now the people who will buy wild agarwood in the circle are customers with certain economic strength, and they will not pay too much attention to **, but want to buy truly valuable incense products, "What's more, now the real Qi Nan, Fusen red clay such materials are scarce, the cost price of each is not low, and the sales price is basically in a close range, ** is more transparent." ”
In addition, in the domestic agarwood market, it is in a period of transformation from self-use to investment collection, and the popularity of wild agarwood with greater value-added space has soared.
5000 pieces per gram!This is the latest ** for Qi Nan in the agarwood market. Many people once disagreed with the sky-high price of this small "wood", but the *** has become the most powerful riposte.
According to statistics, from 2020 to 2023, the average price of agarwood will exceed 16%, and the top category Qinan** has repeatedly set new records, with an average annual increase of more than 30%. The hot agarwood market has also attracted many businesses to settle in, and there are more than 2,800 agarwood processing and sales enterprises in Dianbai alone, employing more than 40,000 people. However, the corresponding market competition is intensifying, and many agarwood brands have quietly withdrawn after being established for no more than a yearWhat new opportunities will there be in the agarwood market in 2024?
Low-end products are king, and high-end products are won by raw materials.
Since the advent of the planting material, the debate about it has never ended, many people believe that it cannot be called agarwood at all, and some people call it the future light of the agarwood industry.
The generation of oil in agarwood takes time to precipitate, and the artificial planting material is not even old enough, and the natural taste of agarwood is light and the level is insufficient, and the only benefit is that it is cheap enough, which has also become an important reason for many people to wave their flags and shout.
In recent years, we can obviously feel that the "polarization" of the agarwood market has intensified, the artificial agarwood market is stable in the low-end market, and the involution based on the best in the industry has intensified, and the fragrance group with higher requirements for fragrance and strong professionalism still only recognizes wild agarwood, and the competition for this market is mainly focused on the quality of raw materials provided by the brand.
In Guangdong and Hainan, the artificial agarwood brand is in full swing with the network as the position, and the wild agarwood brand is still the mainstream in first-tier and second-tier cities such as Beijing, Shanghai and Guangzhou.
High-end players have moved from product selection to brand selection.
In this era of big data, as long as you have clicked on agarwood-related content, various agarwood products will be pushed to you in various forms. Some merchants don't know what they are selling, wild or artificial, but push it in the live broadcast room according to the usual routine. The longer people who play agarwood, the more thoroughly they see these routines, and they will not waste time looking for products on the Internet, but choose some fixed, single brand channels to get in touch with incense products.
I buy agarwood is usually brushed with a brush of incense supreme**, see if there is a suitable material to buy, some big brands in the industry have a private meeting will also notify me. ”
Mr. Zhang from Shenzhen is an old incense friend who has been playing agarwood for more than ten years, and in their own circle, the first choice is incense supreme, an old brand that has been established for a long time and has bought more. They will also participate in some small brand clubs to taste and buy incense, but they will not try agarwood brands they don't understand.
In recent years, the trend of agarwood industry clustering is obvious, and most of the resources in the industry are concentrated in a limited number of brands, and they have also become the first choice of professional consumer groups, and attracting attention with higher quality and even rarer incense materials has become their common strategy.
The more expensive the agarwood, the more popular it is.
In the agarwood market, the more expensive the agarwood, the better it sells. Sun Yuhui, the founder of Xiang Supreme Agarwood, said frankly that now the people who will buy wild agarwood in the circle are customers with certain economic strength, and they will not pay too much attention to **, but want to buy truly valuable incense products, "What's more, now the real Qi Nan, Fusen red clay such materials are scarce, the cost price of each is not low, and the sales price is basically in a close range, ** is more transparent." ”
In addition, in the domestic agarwood market, it is in a period of transformation from self-use to investment collection, and the popularity of wild agarwood with greater value-added space has soared.
In the long run, the future differentiation of the agarwood market is inevitable, artificial and wild materials are facing completely different consumer groups, and naturally the development trend and consumption mode will also be reshaped, but the advantages of high-end agarwood in investment and appreciation are still relatively obvious.
*: Financial quotient information).
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