The report shared today is: 2023 China Home Furnishing Industry Trend Inventory Report.
Featured Report**: Industry Report Think Tank Summary: In recent years, China's home furnishing industry has faced uncertainty brought about by the downturn in the real estate industry and changes in consumer financial behavior. The report shows that despite the gloomy environment, online users' enthusiasm for browsing and consumption potential in the home furnishing industry still exists. With the advent of the digital economy era, the rise of short and live broadcast models has brought new ideas to the home furnishing industry, and home furnishing brands have accelerated their digital transformation, created new marketing opportunities, and built a full-scene business field of online ecology.
Smart living has become one of the trends in the home furnishing industry. From single-product intelligence to whole-house intelligence, people's demand for intelligent life is gradually increasing. Traditional home products are gradually being replaced by smart home products, and the function and convenience of smart home products attract more and more consumers. Home furnishing companies need to keep up with the trend of the times and launch more intelligent products to meet consumers' needs for smart life.
Health has become an important keyword in the home furnishing industry. Before and after the renovation and in the scene of clothing, food and housing, health is always the focus of people's attention. Consumers are increasingly demanding healthy elements such as eco-friendly materials, air purification equipment, and a comfortable sleeping environment. Home furnishing companies should pay attention to the health and environmental protection of products, and provide consumers with more healthy and livable home furnishing products.
Personality preferences have become an important factor influencing consumption decisions. Consumers' aesthetic requirements are constantly evolving, and the pursuit of personalized decoration styles and home furnishing products has become a kind of self-expression. Home furnishing companies should launch more products that meet the individual preferences of consumers to meet the needs of different consumer groups.
The need for innovation is also an important trend in the home furnishing industry. Consumers' definition of home has changed, and they demand more innovative products and services. Home furnishing companies need to continue to innovate and redefine home furnishing products to meet consumers' needs for improved quality and experience.
The rise of emotional value has promoted the evolution of use value to emotional value. Consumers' needs are no longer limited to the material level, but pay more attention to the emotional experience brought by the product. Home furnishing companies should pay attention to the emotional needs of consumers, convey emotional value through products and services, and create a brand that resonates with consumers' emotions.
Excerpts from the report are set out below.
2023 Post Sprint Competition