After rolling up SUVs and MPVs, new energy vehicles began to roll into the pure electric car market.
Recently, the ZEEKR 007, which is positioned as a medium-sized pure electric sedan, was officially launched. The car is equipped with an 800V high-voltage system, which is available in 5 different configurations and is priced at 2099-29.$990,000. Relative to the pre-sale price (22.)990,000 yuan), the listing ** was lowered by 20,000 yuan, and it has a stronger competitiveness.
This makes the pure electric car market of more than 200,000 yuan more involuted. At present, players such as Model 3, BYD Han, Seal, Xpeng P7i, Changan Deep Blue SL03, and AVATR 12 have emerged in this segment, while the upcoming debut also includes Xiaomi SU7, Galaxy E8, Jiyue 07, etc.
It is worth noting that the launch of ZEEKR 007 and delivery are only a week apart. It is understood that ZEEKR 007 will be launched on December 27, and deliveries will start on January 1, 2024. In the past, it usually took several months for many car companies to launch a new car from launch, launch to final delivery.
What impact will the launch of ZEEKR 007 have on the pure electric car market？Can it continue the success of ZEEKR 001 back then?
The ZEEKR 007 is the fifth model of the ZEEKR brand and the team's first true Volkswagen product.
Previously, ZEEKR's models were all in a segment with a small market capacity. The Zeekr 001 is positioned as a hunting coupe, while the Zeekr 009 is aimed at the 6-seat MPV market, and the Zeekr X is a compact luxury model with a relatively limited audience in the market.
Compared with the same senior brother, since the official debut of the Guangzhou Auto Show, ZEEKR 007 has become one of the focuses of attention. The order volume has exceeded 20,000 units within 48 hours since the start of pre-sale, and it takes 2 days in 9 days50,000 units40 days more than 510,000 units
ZEEKR 007's 90-inch all-in-one smart light curtain |Extreme Krypton.
In terms of appearance, ZEEKR 007 is highly recognizable. If we say, Audi has attracted attention for its leading lighting technology in the era of traditional fuel vehicles, and even won the title of "light field". The ZEEKR 007 is equipped with the world's largest 90-inch integrated smart light curtain to become the focus, which is composed of 1,711 LED lamp beads and has a brightness of up to 10,000 nits, setting the highest level in the field of new energy vehicles. At the same time, users can customize the creativity on the light screen to achieve a unique exterior display.
In terms of product strength, ZEEKR 007 has always adhered to the traditional advantages of the ZEEKR brand in terms of mechanical quality and configuration. In terms of powertrain,ZEEKR 007 is equipped with 001FR dual motors, and the four-wheel drive dual-motor version has a maximum power of 475 kilowatts, and it only takes 2 to accelerate from zero to hundred84 secondsto demonstrate excellent performance. All models are equipped with a 310 kW silicon carbide rear-electric drive as standard, making it possible to use the rear-wheel drive version in a 5Complete 000 acceleration within 4 seconds, and successfully enter the 5-second club.
However, long range and high performance have always been contradictory choices faced by pure electric vehicles. To this end, ZEEKR 007 provides two power battery options, namely ZEEKR's self-developed Golden Brick battery and CATL's Kirin battery. Among them, the version with the BRICS battery has a maximum range of 688 km under the 800V architecture, while the version with the Kirin battery reaches 870 km. A 15-minute charge can also increase the range by 500 km and 610 km respectively, effectively solving the problem of users' anxiety about battery life and charging.
In terms of intelligence, the ZEEKR brand has always been questioned. However, on ZEEKR 007, the team is accelerating to make up for this shortcoming. The car was introduced for the first timezeekr 007 os 6.0 system and Haohan Intelligent Driving intelligent driving system, all models are equipped with 8295 intelligent cockpit chips as standardFor the first time, the KR AI artificial intelligence model was introduced to improve the fluency of human-computer interaction.
ZEEKR 007 Smart Cockpit |Extreme Krypton.
In terms of intelligent driving, ZEEKR 007 is equipped with the vast intelligent driving system for the first time, and the whole system is equipped with itIt comes standard with two NVIDIA Orin-X chips, providing 508tops of computing power。It has two sets of hardware solutions, LiDAR + Vision Fusion and Pure Vision, and the number of perception hardware can reach up to 31. Judging from the on-site display**, the intelligent driving of ZEEKR 007 has been greatly improved, and it can park all kinds of parking spaces without marking, and even realize automatic parking in ultra-narrow mechanical three-dimensional parking spaces.
As for the current market competition in the city NZP, ZEEKR said that it will open the public beta in June 2024, which can realize the smooth passage of complex scenarios such as wrong-way avoidance of electric vehicles, pedestrian avoidance, misalignment intersections, and unprotected left turns, without taking over.
On the whole, ZEEKR 007 has performed well in terms of product strength, not only in terms of three electrics, battery life, safety, etc., but also has made significant progress in intelligence, becoming a hexagonal warrior with outstanding strength.
Although, although there are many new energy vehicles in the market segment of ZEEKR 007, its real opponent is the fuel model.
At present, in the mid-class sedan market, the penetration rate of new energy vehicles is the lowest compared with other market segments. The fierce competition for new energy vehicles is mainly focused on SUVs, compact sedans and MPVs, while in the mid-level sedan segment, traditional fuel models still dominate.
According to the sales data for the first half of 2023, on the sales list of mid-level sedans, Toyota Camry and Honda Accord occupy the top two places, andAmong the top 10, only the Tesla Model 3 and BYD Seal are new energy models, and the remaining eight are traditional fuel vehicles, highlighting the market share of new energy in the B-segment sedan market needs to be improved.
With the continuous maturity of high-end intelligent assisted driving and 800V high-voltage fast charging technology, pure electric mid-level sedan brands such as ZEEKR 007 have seized this opportunity and actively impacted the market dominance of traditional fuel vehicles.
From a strategic point of view, ZEEKR 007 is of great significance to both Geely and the ZEEKR brand. Currently,ZEEKR has delivered a total of 180,000 vehicles, of which the main model is the ZEEKR 001, which is an old model launched in October 2021。With ZEEKR 001 alone, it is particularly difficult to gain a foothold in a highly competitive market. Therefore, in order to meet the needs of a wider range of customers, ZEEKR must expand the breadth of its product line and continue to develop new models.
ZEEKR 007 press conference site |Extreme Krypton.
ZEEKR CEO An Conghui previously said that ZEEKR's current models are all in a segment with a small market capacity, and a new car (ZEEKR 007) and next year's two models will be in volume, and it is expected that after these three products are launched, ZEEKR will achieve better performance
At the same time, ZEEKR is at a critical juncture in its listing and needs results to show its growth potential. Recently, ZEEKR submitted an IPO prospectus to the United States, with plans to list on the New York ** Stock Exchange.
As a new force car company established less than three years ago, ZEEKR is still in a state of loss. According to the prospectus documents, from 2021 to October 2023, ZEEKR has accumulated losses of 16 billion yuan. Among them, in the first 10 months of 2023, ZEEKR's total revenue was 212700 million yuan, with a net loss of 38$7.1 billion, a slight increase compared to the same period last year. Zeekr is still struggling to achieve profitability, but it also reflects the financial challenges faced by the new power car manufacturers in the initial stage.
Therefore, for ZEEKR, the big sales of ZEEKR 001 have left a deep brand impression on the market and consumers. And how the company can enter a larger market, consolidate its current position and expand its advantages, ZEEKR 007 has a great responsibility.