On November 11, Atour Group held a new product launch conference in Shanghai to launch the newly upgraded Atour 40 version of Jianye, the brand keenly captures the new trend of modern young business travel groups, and has made major updates in products and operations. In addition to continuing the Atour-level experience and quality, through the "natural and quiet" space design, the experience upgrade that takes into account deep sleep and business brings new choices to business travel users.
Nowadays, young users have become the main force in the business hotel market, and hotel brands must develop upgraded products that meet the aesthetics and experience of young users if they want to make a breakthrough. Chang Man, the person in charge of the brand of Atour Hotel, said at the new product launch conference: "Atour 40 surpasses the previous Atour products and has higher quality. Secondly, it can bring higher emotional value to consumers, and on the premise of creating a better user experience, it can create a higher premium ability. ”
It's not easy to make a product that grabs the attention of young people, and behind every popular hotel is a set of hardware aesthetics and design logic. In appearance, 40 products are inspired by the design of Atour Village, in the space design, the use of earth color as the main color, black color as the supplement, the use of local elements and the perfect combination of modern design style, into the characteristics of the Atour characteristics of the ancient tea tree, Atour Village paintings, Chavalong, etc. With simple and simple earth colors as the main color, it shows the original uncarved natural life force, and creates a relaxed and decompressed living environment for users.
In addition to upgrading the hardware supporting facilities, Atour's software has also been adjusted, since its inception, Atour has gradually extended the "China Experience" from the daily operation of the hotel to cover clothing, food, housing, transportation, entertainment and other multiple scenarios, hoping to make the high-quality life experience can become a continuation of people's beautiful lifestyle, so that more and more people can feel the connection of temperature and the power of inner peace in Atour Hotel.
The simultaneous upgrade of hardware and software has greatly improved the living experience of customers in Atour Hotel, and customers can enjoy a natural and quiet vacation experience while experiencing a quiet business space. However, this also represents an increase in costs, Atour is well aware of the importance of cost control for investors, so it relies on the operation of complex formats to improve the efficiency of the ping area, and reduces the cost of a single room to 14 by controlling the design ingenuity of material selection, public area scale and space integration50,000 units, and at the same time, through strong brand power and operational power, the typical project return on investment cycle is shortened to 35 years (including the preparation and renovation period).
In the selection of construction materials. Atour 40 products are made of materials that are more durable, less prone to damage, and easier to maintain to ensure that the product has a longer life cycle in terms of aesthetics and hardware life.
At the same time, Atour 40 products in the R & D and design stage of modular assembly as one of the main topics, the overall modular proportion of guest rooms and public areas has reached more than 80%, the wall can also be greatly improved through the assembly process of the construction speed.
Atour 4As soon as 0 was released, it received a lot of attention from the industry and investors. With Atour 40 to the market, not only for the majority of business travelers to bring a better hotel consumption experience, but also for the market and investors to bring an attractive investment model, will further promote the in-depth development of China's high-end hotel track.