Recently, New Oriental Education & Technology (Group)**hereinafter referred to as "New Oriental") has carried out a major internal personnel adjustment. According to Tianyancha data, New Oriental is one of the largest comprehensive education groups in China, with business covering language training, basic education, university education, ** education and other fields. The core figure of this personnel adjustment is Dong Yuhui, who has attracted much attention.
On the evening of December 18, Yu Minhong, the founder of New Oriental, and Dong Yuhui conducted a live broadcast on the Oriental Selection account. During the live broadcast, the two revealed that Dong Yuhui was about to conduct the last live broadcast on the 21st, and then would take a long vacation. What is even more interesting is that Yu Minhong said that he would set up Dong Yuhui's independent studio to focus on the promotion of culture and cultural tourism. In addition, Dong Yuhui will also open a new personal account in the future to further expand his personal influence.
Shortly after the live broadcast ended, New Oriental officially issued a notice at 15 pm on December 18: Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group and the vice president of New Oriental Cultural Tourism Group. This appointment is undoubtedly an affirmation of Dong Yuhui's status and influence within New Oriental, and it also indicates that New Oriental will have a new layout and actions in the field of cultural tourism.
According to the data provided by Tianyancha, New Oriental Cultural Tourism Group is a wholly-owned subsidiary of New Oriental, focusing on the investment and operation of the cultural tourism industry. The appointment of Dong Yuhui as vice president means that New Oriental will further increase its investment and expansion in the field of cultural tourism. As a star figure within New Oriental, Dong Yuhui's personal influence and appeal will also bring new development opportunities to New Oriental's cultural tourism business.
It is worth noting that shortly before the appointment notice was issued, the content of the live broadcast trailer poster of Oriental Selection showed that Dong Yuhui had become a "senior partner of Oriental Selection". This change of identity not only reflects the improvement of Dong Yuhui's status within New Oriental, but also indicates that New Oriental's layout in the field of live streaming will be further deepened.
To sum up, New Oriental's personnel adjustment this time is undoubtedly a reintegration of the company's internal resources and advantages. By appointing Dong Yuhui as the cultural assistant to the chairman and vice president of the cultural tourism group, New Oriental has not only enhanced its competitiveness in the field of cultural tourism, but also laid a solid foundation for future development. At the same time, the improvement of Dong Yuhui's personal influence will also bring more attention and resource support to New Oriental. In this context, we have reason to expect New Oriental to make greater breakthroughs and development in the field of cultural tourism. (Data support: Tianyancha).