If you want to open a snack wholesale franchise store, how many steps do you need?
Find a large number of shops and rent a storefront;Select the franchise brand, wait for the brand to deliver to your door every day, and don't worry about the purchase and distributionThe products are cheap, small profits and quick turnover, attracting customers to pour into ......
At first glance, this seems like a sure-fire business.
But is it really that simple to open a snack franchise?
ActuallyThere is never a shortage of pitfalls for snack shop franchises。Counting small business bills, following the thinking of going to work, and not paying attention to the three kilometers in the living circle, was once jokingly called the "opening a store and the burden of the three-piece set".
In order to let you have a basic awareness of avoiding pits if you want to open a snack shop, today we would like to take stock of some of the pits that may be stepped on by joining a snack shop, hoping to help and inspire.
Tiankeng 1: Seeing others making money, I rushed in without thinking clearly
You see a snack store next door, and there is an endless stream of customers queuing up every day, and it looks like you have a lot of money in hand.
You are moved, I heard that you don't need to distribute the goods yourself, you can pay a sum of money to open a store, and you have found a brand to join.
But after opening the store, you find that there are not so many customers at your doorstep.
You checked carefully, and found that the ** sold next door is much lower than yours, and the variety is richer, and you usually often engage in ** activities.
You go to ask the brand you joined, but the company that promised you that it could supply at a low price now tells you that the company can supply in a unified way, and it can only be this **.
In desperation, you can only watch your store fall into the cold, and eventually you can only close it.
In fact, there are too many brands in the snack wholesale industry, especially small regional brands, which are countless and often let people join.
The essence of this industry is small profits but quick turnover, the lower the brand side, the more profitable the franchisee will be.
ButNot every brand can get a good ** from the upstream, only some big brands at the head can.
So,Before joining the snack store, be sure to investigate the brand situation and market first, and see which brand really has the ability to manage the upstream chain.
For example, the head brand of snack wholesale wants to come to brand snacks, and after integrating the four brands, it does have a stronger advantage in the upstream of the chain and can win a higher right to speak, so the ** to the franchisee is naturally low.
If a company does not have such an advantage at all, but tells you that it can have a lower **, then you must pay attention to multiple investigations.
Giving preference to the big brands at the head of the industry to join is relatively more reliable.
Tiankeng 2: Only focus on making money, not on the closure rate
You are ready to join a store, and after communicating with the investment promotion staff, the other party provides a series of beautiful data - how many stores are currently opened, how is the turnover of the store, and how much ...... has been earned last year
So, you agree to pay the contract and open a store.
But after opening the store, I found that things are not as the investment staff said at the beginning, there are not so many customers, and there seems to be no one around to know the brand, and the ** sold to you by the brand is not really as cheap as they say......
Your store is going to be out of business, so you will eventually have to close the store and let the clerk go home.
And then you find out that from the beginning, it seems that the other party never told you this data - how many stores they close in a year, and what is the closure rate.
In fact, most of the franchise brands existing in the current market will not inform franchisees of this data. Usually, it is only symbolic that investment is risky and does not guarantee a return on investment and final profit.
But this data actually reflects the risk of opening a store, which is especially important for franchisees.
In actual operation, even the leading brands in the industry are closed.
According to the research report of Huachuang**, the store closure rate of the head brands in the snack wholesale industry is less than 10%, and the overall store closure rate of the industry is expected to be below 10%, which is close to the 7-8% store closure rate of Juewei, and better than the 10%+ store closure rate of Ziyan and Babi.
So before signing the contract, don't patronize to see how many stores the brand has opened, it is best to ask the data of closing the store clearly, choose the store closure rate is less, if the other party refuses to provide, at least take a walk around the area where it has been open to join, take a look more, and ask how long the stores have been openDo you make money?Have you ever opened a store and then closed it before?
Field investigation can know the real situation of the brand below, so as not to be fooled by unscrupulous brands.
At the same time, try to choose a brand with a low closure rate at the head to achieve a smooth operation.
Tiankeng 3: Pay attention to whether the brand has regional protection
You pay attention to a hot franchise brand, and under the enthusiastic guidance of the investment promotion staff, you quickly sign a franchise contract, pay the franchise fee, and the store is also renovated and opened.
But within a few days, you find that another store has opened not far from your store, and it is still the same brand, and the other party may still be discounting the event.
A few days later, another ...... came next door
Your turnover is declining day by day, and finally you can't keep it going.
This is a true portrayal of many franchisees, and the hotter the brand, the easier it is to fall into this situation.
Therefore, when signing a contract, one of the things that must be paid attention to is whether the brand will provide regional protection.
To put it bluntly, when you sign a contract with the brand, within a certain range of your store, the brand can no longer allow other franchisees to open stores, which is an important measure to protect the interests of franchisees.
From the standpoint of the brand, of course, the more franchisees who sign contracts, the more they strengthen the brand effect, and the more profits they can obtain with the advantage of scale.
Therefore, some unscrupulous brands, in order to quickly earn a franchise fee in the short term, will lack the bottom line to allow anyone to join and open stores at will.
Tiankeng 4: I opened a store casually, only to find that no one came after opening
You have selected a promising brand, and you have also done a field inspection, and you have found that there is no problem, and there is a store in the next city, and the business is very good.
So you sign a contract with the brand, rent the store yourself, and start business.
But after opening, you found that the customer flow here is not as high as expected, the daily sales are dismal, and the return on investment is far away.
Even if it is the same brand, the business effect of stores opened in different regions is different.
Even in the same city, the amount of ** in different areas is very different, you see other people's business is booming, probably because he is located in the center of the business district, and if you choose a random place to open a store, you may not be able to make money.
AbsolutelyNow many head brands will also help franchisees to check, from the early site selection to be deeply involved, if the franchisee chooses a bad address, or even refuse to join, this is actually the embodiment of the franchisee's responsibility.
The head brands we are familiar with, such as Haoxianglai brand snacks, currently have a special operation team, which will be assessed on the early site selection and support snack store franchisees in all aspects. When the actual location of the store is located, it is necessary to step on the point at least many times, such as at noon on weekdays, at night, and all day on weekends, so as to observe different situations at different times to more accurately calculate the store model. The evaluation indicators of site selection include **, surrounding communities, business districts, business conditions, etc., and multi-dimensional evaluation and inspection.
Not only in terms of site selection, but also to conduct comprehensive training for franchisees, including how to place goods in the store and how to arrange them, which is conducive to increasing sales, and large and small matters will be shared with franchisees.
These leading brands understand that they want franchisees to make money, so even if they sacrifice some short-term franchise fees, they must ensure the interests of franchisees in snack stores that have already joined. After all, the real "scientific joining" must be a business win-win situation between the brand and the franchisee.
Tiankeng Five: Be wary of joining fast recruitment and copycat brands
What is Quick Move?It is not to provide products and services, but only to make profits by collecting franchise fees from franchisees through packaging brands, copycat brands, and even creating a large number of shell brands.
For example, if you heard that a certain brand has a franchise policy recently, you want to find out about the situation and search for the name of this company.
At first glance, it seems to be the name, and you don't notice it.
You took the initiative to contact the other party, provided your mobile phone number, made an appointment to meet and discuss in detail, only to find out that this is not the brand you want to join at all.
That's right, there are also copycat brands when joining.
For example, we are searching for a common tea brand - Nai Xue.
Have you seen these "Li ghosts"?
Some copycat brands, in order to gain the trust of franchisees and reach a contract, often decorate the company's offline decoration very magnificently, and the customer service who receives you is naturally professionally trained, enthusiastic, and knows what to say to make you sign a contract.
The company made a bunch of promises, so you signed the contract without thinking about it. But when you sign a contract, you find that a lot of it is empty talk.
For example, when you open your store, you find that the store is not as profitable as it was because the brand is not well-known.
Many of the things you questioned the other party's original promise have become empty talk, and when you dig out the contract, you find that these details are not written at all.
Joining is a long-term business, don't step on the pit of this kind of copycat brand.
In addition, although some brands are not copycats, if the company is short-sighted and wants to earn franchise fees by short-term cheating, you may still step on the pit.
Therefore, it is better to choose a reliable brand, and when signing a franchise contract, look carefully.
Write at the end
AffiliateSnack wholesalersThe essence of the shop,It is a brand and a regional franchiseshopcomplement each other's resources
For example, I want to come to brand snacks to output mature operators for snack franchise stores, and provide chain and system supportThe snack store franchise enjoys the brand effect and dividends, and uses its social and commercial resources in the region to work together to expand the business scale.
This is a lucrative business, which we have analyzed in detail before.
There must be confidence in joining to make money, and scientific risk avoidance awareness is also a threshold that needs to be crossed for success.
In the final analysis, snack stores still have to make full preparations in advance and avoid sinkholes, so that they can operate better in the future and have a greater possibility of making money.
The article is a family, welcome to exchange and discuss in the comment area. If you have some routines about joining, you need to discern them;There are some practical experiences that you would like to discuss, welcome to share