The report shared today is: 2023 Blue Book of China's Snack Wholesale Industry.
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Abstract:The rise of the snack wholesale industry stems from its innovative model and unique characteristics. With the emergence of large supermarkets and convenience stores, offline channels in the snack industry have become increasingly important. Around 2000, the entry of overseas supermarket brands into the Chinese market, coupled with the rise of domestic supermarket chains, such as Yonghui, Lianhua and RT-Mart, integrated fragmented snack channels and attracted more casual snack brands to enter the market. The rise of e-commerce has also led to the rise of some online snack brands, but with the gradual weakening of online dividends, offline channels have become an important track for innovative models.
According to the report, snack stores integrate multi-brand and multi-category snacks to provide consumers with more choices, and provide ** discounts through innovative business models and product selection methods, so they have become the channel with the greatest potential and expandable space in the snack retail channel. The number of snack wholesale brand stores has increased from less than 500 in 2017 to more than 13,000 in 2022, and the market size has grown rapidly from RMB 900 million in 2017 to RMB 40.7 billion in 2022, and is expected to reach about RMB 140 billion in 2027 in the future.
The success of the snack mass merchandiser format is inseparable from its unique characteristics, which can be summarized as "good price", "good things", "good shopping" and "good buying". The best discounts offered by snack stores have attracted many consumers, and the quality and price of their products are also very attractive. Snack stores have more choices, consumers can meet a variety of snack purchase needs in thousands of SKUs, and provide regular packaging and bulk products to meet different types of consumer needs. Snack wholesalers are popular for their advantages, product variety, and ease of shopping.
While the snack wholesale industry is developing rapidly, it is also facing many challenges, including high difficulty in operation and management, large demand for funds, large regional consumption differences, and fierce competition in the industry. Therefore, it is very important for snack marketers to actively embrace digitalization and innovate management models.
Excerpts from the report are set out below.