The theme of ice, snow and aurora has become a hot topic in this year's New Year's Day tourism, and during this year's New Year's Day holiday, tourism products with ice and snow themes and aurora themes are favored, with a year-on-year increase of 181%. More and more tourists are choosing snow and ice tours and aurora tours, what is the reason for this?In addition to the attraction of natural wonders, they are also driven by people's curiosity about the mystery and beauty of the world of ice and snow.
The domestic Harbin-Mohe tourist route and the Northern Europe, Finland and other countries are the most popular among tourists, and some popular Aurora-themed products for New Year's Day travel have been sold out. Amid the snow and the aurora, tourists seem to have found a unique travel experience, which is a highlight of the travel market during this year's New Year's Day holiday. With the popularity of ice and snow themed tourism products, ice and snow tours around the country have gradually become a popular choice for people to travel.
Ice and snow tourism has driven the vigorous development of the winter tourism market, and the tourist flow of Shenyang, Changchun, Dalian and other stations has increased significantly compared with previous years, which has once again stimulated the vitality of the tourism market this winter. With the arrival of snowfall and cooling weather, the enthusiasm for ice and snow travel continues to rise, and many foreign tourists also make a special trip to the icy and snowy Northeast to enjoy themselves.
Travel bookings in the Mohe region have seen a significant increase, with hotel bookings up 50% month-on-month in December and air ticket bookings to Mohe up 1 percent compared to the same period in 20192 times. In particular, the routes with special features such as chasing the aurora, glacier winter fishing, and feeding reindeer are more favored by tourists. All this shows that ice and snow tourism not only enlivens the winter tourism market, but also brings new growth points to the local economy. The boom in ice and snow tourism will also boost the development of the tourism market in some characteristic areas.
In Mohe Arctic Village, Heilongjiang, an ice dragon boat race brings together tourists from all over the world to enjoy the fun of sports in the ice and snow. In order to welcome the arrival of a large number of tourists, this year, in addition to upgrading two ski slopes, Arctic Village Snow Resort has also launched a number of new snow entertainment projects. This series of changes fully demonstrates the positive role of the ice and snow tourism boom in promoting the development of local tourism.
With the recovery of outbound travel demand, the new encryption of international flights has also provided a boost to the recovery of outbound travel. With the New Year's Day and Spring Festival holidays approaching, passengers' willingness to travel internationally has increased significantly, and international flights continue to be "new", and China Southern Airlines plans to resume a number of new international routes from December to January. This shows that people's demand for outbound travel is gradually picking up, and the new encryption of international flights also provides more options for outbound travel.
This has undoubtedly brought more travel opportunities to people and has also brought new vitality to the global travel market. To sum up, ice, snow and aurora have become a popular theme for travel during this year's New Year's Day holiday, but we can't help but wonder if ice, snow and aurora can continue to become a hot theme in the travel marketIn the new year, how will people's travel choices change?As more and more people participate in snow, snow and aurora tourism, we look forward to more diverse developments and changes in the future travel market.
What are your thoughts and experiences on snow and aurora tourism?