China Youth Daily Client News (Xi student Liu Siqian Zhongqing Daily reporter Zhang Junbin) Ding Jian, president of Xianyu, recently thinks about issues related to "green and low-carbon development". He said that now, under the guidance of the national "double carbon" strategy, more and more people are aware of the importance of green and low-carbon development, and the concept of green consumption and circular economy is becoming more and more popular, but how to mobilize the enthusiasm of individuals?
Recently, at the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (hereinafter referred to as "COP28"), Ding Jian shared with the world Xianyu's exploration of carbon inclusive practice, and set a small carbon reduction goal for Xianyu, "We look forward to serving more than 1 billion users and driving carbon emission reductions of more than 55 million tons by 2030." He believes that in terms of personal carbon reduction, making carbon reduction perceived by users is the key to putting it into action.
Xianyu COP28 released the "SEED Carbon Reduction Model" on the spot. Photo courtesy of the interviewee.
Previously, in the 2023 CIFTIS results release event, the China Association of Circular Economy approved the release of two group standards - "Project-based Greenhouse Gas Emission Reduction Assessment Technical Specifications, General Requirements for Internet Platform Idle Goods Trading" and "Project-based Greenhouse Gas Emission Reduction Assessment Technical Specifications, Recycling Process in the Field of Circular Economy, Internet Platform Waste Products**", two group standards were jointly drafted by Alibaba Group, Xianyu, Beijing Green Exchange and other institutions. This allows carbon emission reduction to be measured, and every idle item is given a precise carbon reduction value.
For example, according to the calculation formula of carbon emission reduction proposed by the above standard, "carbon emission reduction = emission in the production stage of goods x substitution rate", a ninety percent new iPhone 14 Pro Max is estimated to reduce carbon emissions by 51 according to its public carbon footprint data903 kilograms of carbon dioxide, which is equivalent to the amount of carbon dioxide absorbed by 37 trees in a year.
In addition, Xianyu has also carried out a series of carbon emission reduction practice explorations, such as the launch of personal carbon credit accounts. According to the above-mentioned carbon emission reduction standards for idle items, users can accumulate the corresponding carbon reduction by participating in idle transactions and behaviors.
However, the profitability of carbon credits is a closed-loop trading mechanism within Xianyu, which cannot be connected to the national carbon emission reduction market. In an interview with a reporter from China Youth Daily and China Youth Network, Ding Jian said that what Xianyu is doing is to give users the opportunity to reduce carbon emissions into the local carbon inclusive trading market, "because once it can be traded, it can generate greater value, and this value will feed back to users, and users will also benefit, I think this is obviously a better circulation mechanism." ”
It takes more time and effort. The person in charge of the second-hand trading platform thinks that the Xianyu carbon account will be operated first, even if it cannot be traded into money immediately, it can also be converted into the rights and interests of users, such as allowing users to take public transportation for free, "We hope that the user's feeling is good, and we really take green and low-carbon consumption as a sense of accomplishment to do, which is the future." ”
*: China Youth Daily client.