Beijing News Shell Financial News (Reporter Cheng Zijiao) On December 27, Ali International Station released an annual report on digital foreign trade, ** In 2024, the eight blue ocean tracks of digital foreign trade, new energy vehicles, niche sports, smart hardware, "lazy" smart homes, green environmental protection products, green energy equipment, hardware tools, flexible production of small machinery, etc. are on the list.
The list shows that "new energy", "green environmental protection", "personalization" and "intelligence" have become the four key words. In the field of "new energy", China's new energy vehicles have achieved "corner overtaking" in terms of industrial chain and technology, and China's independent brands have surpassed the product power of traditional manufacturers in Europe and the United States.
According to data from Ali International Station, as of now, the sales of intelligent driving electric vehicles made in China have increased by 97% year-on-year. New energy passenger vehicles, golf carts, electric motorcycles and electric tricycles have become hot trend categories in 2024. In terms of green energy equipment, the global installed capacity of optical storage reached a new high, and the number of new energy exports still maintained a double-digit growth. In the past year, the "new three" of foreign trade has been on the rise, and this demand is not only limited to Europe, but also extends to Southeast Asian countries and New Zealand.
According to data from Ali International Station, the sales volume of containerized energy storage increased by 81% year-on-year, while the overseas demand for sodium-ion batteries increased by 408% year-on-year.
Taking outdoor sports as an example, overseas consumers do not follow the usual path, and niche sports have become "conspicuous bags", pickleball, baseball, badminton or "three balls" in international stations. Among them, due to the inclusion of pickleball as a performance event at the 2024 Paris Olympics, pickleball sales have increased by 209%. In the past two years, the emerging camping, mountaineering and other wilderness leisure related products are still selling well.
According to data from Ali International Station, the sales of wearable devices, VR (virtual reality) glasses, and smart speakers have increased by more than 30%;Spending money on the "cat master" spared no effort, and the sales of cat litter boxes and feeders for smart pets increased by % year-on-year. On the same day, Qin Fen, head of the industry and merchant business department of Ali International Station, also sorted out the keywords of digital foreign trade in 2023 in the official live broadcast, and "big brand replacement", "home please", "green environmental protection" and "black technology" have become the keywords of overseas consumers throughout the year.
Edited by Song Yuting.
Proofread by Liu Yue.