Unexpectedly, because of the fact that Dongfang Selection's copywriting came from, Dong Yuhui's "mother-in-law" exported Dongfang Selection, and also collapsed Dongfang Selection's stock price.
According to the latest data, after the "small composition" incident, Dongfang Selection has lost 1 million fans, and its market value has evaporated by 4 billion.
Up to now, Dongfang Selection's CEO "Dongfang Xiaosun" and Teacher Yu Minhong have come out to respond, but Dong Yuhui's fans don't seem to buy it, and they just want to seek justice for Dong Yuhui, his "own son-in-law", and he has the attitude of not giving up if he doesn't fire CEO Dongfang Xiaosun.
On December 5th, Dongfang Selection released the warm-up of Jilin Line on the platform**, just like the previous trip to Shanxi and Gansu, etc., the gorgeous copywriting was matched with Dong Yuhui's eloquence, **The response was good, and it exceeded 50,000 likes after a short time after it was released.
This time, when an audience left a message in the comment area and asked who the copywriting came from, the official account of Dongfang Selection pinned a comment in the comment area, responding to the audience's questions, and at the same time, it also emphasized more meaningfully: The copywriting in the warm-up ** of Dongfang Selection is not all from Dong Yuhui, it is the result of teamwork.
For a long time, small compositions have been the golden signboard of Dongfang Selection, and when Dongfang Selection came out of the circle with Dong Yuhui's small compositions, Dong Yuhui and Yu Minhong also made it clear that there is no "gunman" to help write copy!
Now it's good, you said that not all the copywriting selected by Dongfang came from the hands of the anchor, it was the result of teamwork, and Dong Yuhui's fans were naturally unhappy!
In the process of matching, Dongfang Selection mentioned that it takes a lot of work to write a copywriter in a certain province, and the preparation work can be as little as a week or as much as a month, so the anchors who are busy and need to complete the live broadcast task can't do it themselves, so most of them are written by the copywriting team.
Dongfang Selection may not have imagined that he just took the opportunity to state the facts and speak out for other team members, in the hearts of Dong Yuhui's fans, this operation is Dongfang Selection's backstabbing Dong Yuhui, and it is a key step for Dongfang Selection to remove Dong Yuhui's label.
As a result, many unknown mothers-in-law rushed into the live broadcast room of Dongfang Selection to seek justice for Dong Yuhui. In their eyes, their children have been wronged, and the mother must come forward to ask for an explanation for her cubs, and they have started a verbal criticism in the comment area.
Seeing that things were going wrong, Dong Yuhui and Dongfang Xiaosun responded in the live broadcast: It was "Hu Reply", he and Dongfang Xiaosun had a "fierce communication", and the two drank a lot of wine that night, "Sometimes it's just poor communication". also said that he had a snowball fight with Dongfang Xiaosun the next day, which was very enjoyable.
After that, Dongfang Panpan, another popular anchor selected by Dongfang, also spoke out and wrote about the complexity and difficulty of copywriting in the comment area, saying that Dong Yuhui was inexplicably brought into this turmoil and was very aggrieved. She also expressed her belief that the company has no reason to deliberately harm any of its partners.
Colleagues and CEOs all came out to clarify the circle, and no one bought it. Fans who firmly believe that Dong Yuhui has been treated "unfairly" can't listen to anything, and they just want to seek justice for Dong Yuhui. If we don't give this justice, we will unite and make the Oriental selection a **.
The turmoil did not subside, Dong Yuhui also appeared in the comment area, persuaded and commented: ", you can rest for a while."
Dong Yuhui's comment, in the eyes of a brainless mother-in-law, released a signal that Dong Yuhui was forced to go down in person to "seek peace". As a result, they intensified their efforts to impact the Oriental Selection and its efforts, took off the powder and stepped back, and for a time made the Oriental Selection a miasma.
At this time, the aggrieved one ended up again, clearly emphasizing: Jilin copywriting was created independently by copywriting partners, and the anchor only changed 5 words. Shanxi's exit from the circle was also completed by the friends independently, and the anchor did not change a word. Looking at the world, there are many small essays written by Dong Yuhui himself.
I took a look, and in addition to the fact that the copywriter was restored, Dongfang Selection did not attack Dong Yuhui additionally. also emphasized that Dong Yuhui is an excellent person, with strong lens expression and strong text sensibility. also called on fans not to put Dong Yuhui up.
But all this, in the hearts of many of Dong Yuhui's mothers-in-law, this is just another temptation of Dongfang's selection operation to "de-Dong Yuhui". Before, Dong Yuhui's ** was not printed on the product packaging of Dongfang Selection and was suspended for more than 10 days after the year, which could be interpreted by fans as a step of the "de-Dong Yuhui" operation, and many people were upset with Dong Yuhui at that time.
As soon as things developed out of control, the CEO of Dongfang Selection responded publicly on live broadcasts twice, affirming Dong Yuhui's value and contributions, and also saying that Dong Yuhui's "small composition" is now the golden sign of Dongfang Selection, which has played a good publicity effect and has produced great value to Dongfang Selection. Then Dongfang Xiaosun said that there are three kinds of "small compositions":
The first is written by the anchor himself;Dongfang Xiaosun said while clarifying that some of the remarks on the Internet were extreme, and attributing all the achievements to Dong Yuhui was a killing and trampling. He also said that Dong Yuhui's annual salary is more than tens of millions as reported on the Internet, and the company does not owe Dong Yuhui in terms of salary.The second is co-created by the anchor and the creative team, and finally implemented by the creative team
The third is the creative team's continuous high-energy output one after another, and finally to the partners in front of the stage, and the partners in front of the stage will present it to everyone.
However, Dongfang Xiaosun's clarification did not play any role, and it can be called a classic case of "ineffective public relations". Netizens turned their guns around and interpreted Dongfang Xiaosun's live broadcast as a public reprimand for consumers and told consumers how to behave and do things. Dongfang Selection fell into the predicament of crazy powder loss and stock price plummeting.
Seeing that it was out of control, Dong Yuhui stood up and sent a small essay to clarify who the copywriting came from, and also emphasized that he opposes the fan circle culture and opposes stigmatizing anyone with ulterior motives in the name of "fan circle".
Afterwards, Dong Yuhui revised the signature of "I used to be a teacher, now I am a salesperson" to "Don't will, don't must, don't be solid, don't me." Later, the IP address showed that Dong Yuhui had returned to his hometown in Shaanxi, and the outside world had different opinions about it, speculating that Dong Yuhui had suffered a great grievance again, and he had a posture of not expelling Dongfang Xiaosun and vowing not to give up.
Today, Yu Minhong had no choice but to stand up and publicly make a public statement: It was originally a small matter within the company, but it became a surging public opinion due to improper handling. There is a serious lack of professionalism in this practice, and it also shows that there are big loopholes in the company's management.
Yu Minhong also pointed out in his response that Dongfang Xiaosun mentioned that Dong Yuhui's remuneration was inappropriate when explaining the problem, and he had leadership responsibility as the chairman, and also apologized to Dong Yuhui.
In my opinion, in the whole incident, Dong Yuhui suffered some grievances, but not much. When replying to netizens about who the copywriting came from, he informed the majority of netizens of the truth of the matter, although the behavior was not professional enough. But his original intention was not to attack Dong Yuhui, but just to cry out for other copywriters.
Not all of the copywriting selected by Dongfang is from Dong Yuhui, but there are also other team members' hard work and credit. However, because of Fang Selection's improper practices, the outside world mistakenly believed that most or even almost all of the copywriting was from Dong Yuhui.
After the small composition became the golden sign of Dongfang Selection, Dongfang Selection let it go, Dong Yuhui himself also enjoyed this kind of praise and the feeling of being loved by thousands of people, and fans also thought that Dong Yuhui, the son-in-law, was talented and brilliant, and he was a "Wenqu star".
However, Dong Yuhui is a person, he is just a person whose reading ability and ability to perceive words are beyond ordinary people, not a "god". A person's ability and energy are limited, and he can't do everything himself, and write a splendid and gorgeous article with high productivity. Therefore, it is normal for Dong Yuhui to have a team and writers behind him.
Just like a movie, a good film work is a product of the cooperation of many team members such as directors, screenwriters, actors, photographers, artists, props, and group performances. However, in the output of film works, the part of the team that all members of the team are responsible for will be clearly marked at the curtain call, which is a respect for the co-creators.
On the other hand, Dongfang Selection's small ** has been emphasizing and amplifying Dong Yuhui's own ability, and rarely mentions the merits and contributions of other team members. Over time, the other members of the copywriting team couldn't see it and complained, which is human nature and a normal reaction.
However, for the common feelings of these people, Dong Yuhui's "mother-in-law" is unacceptable.
They only recognize Dong Yuhui, who is a chapter in export and brilliant in writing, and even think that Dong Yuhui has the transcendent status of "all talents in the world, Dong Yuhui monopolizes eight buckets". No one is allowed to say that Dong Yuhui is bad, and he does not recognize the fact that the small composition is not all from Dong Yuhui's hands, only crazy and suffocating "love".
Behind all these incidents, there is a "fan circle culture" that Dong Yuhui said. I think it's not so much the "fan circle culture" as the "god-making movement", Dong Yuhui is just a "god" built up by his mother-in-law with traffic and money. They just need a sense of satisfaction and mission that they think will unite and struggle together to protect Dong Yuhui.
This state is extremely dangerous, and in this state, what the truth is is less important.