Shared todayBrand operationInformation ".Brand operation: Twinning Chuanning tea latte delivery plan
Content Producer:twining
Total information: 38 pages.
Featured Content**: Operational Resource Agency
Xiaohongshu has a strong atmosphere of sharing drinks, and the efficiency of grass planting users is high
Xiaohongshu is an important channel to learn about new brands and products of beverages (758%), compared to offline convenience stores and supermarkets (46.).8%) is 29% higherIt is the core channel for users to understand new brands and new products of beverages.
Xiaohongshu's grass planting environment is easy to stimulate users' willingness to buy beverage products, and the grass planting efficiency is high. More than 8 percent of users will have a purchase demand when they see a beverage product no more than 7 times.
The brewed drink category is highly popular, and users are more inclined to real feelings and creative content
In the past 30 days, the number of brewing-related notes has reached 10,700, 1044 notes have been reported, and 203 brands have been mentionedEstimated reading: 2,696990,000, 104 interactions020,000;Users are more focused on beverage creative content, beverage drinking experience, and product review content；The Xiaohongshu platform directly searches for the keyword "brewing drink", and the first 5 screens are all explosive articles, and there are several popular articles in Wanzan, and users will discuss this taste and creative drinking methods.
Health, quality and nutrition have become the new consumption needs of users
As consumers become more diverse, their dietary choices are becoming more diverse. At this stage, consumers' demand for quality "eating and drinking" is also further concrete, and they are more rational and cautious in purchasingHealth, green, nutritional value, and product quality have become new demand points for consumers in diet and purchase；Among them, 0 added products and healthy low-fat products are especially popular. Nutrition, quality and health are the new pursuits of consumers in diet.
Total information: 38 pages.
Featured Content**: Operational Resource Agency