Why are companies like Apple, Microsoft, Google, etc., able to achieve such great success, with trillions of market capitalization, and have a profound impact on the work and lives of billions of people?What are the sources of their success?Although a company is an organization, it is ultimately made up of people. On the other hand, can individuals also learn from the development model of these successful enterprises to achieve personal success?The idea is feasible, and while success cannot be replicated, the model can be learned. In 2009, a book called "The New Generation of Business Models" was published, in which an important concept was announced: the business model canvas, which is the following picture.
Client: Who do we serve?For whom do we create value?Who are our key customers?
Value proposition: What kind of products or services do we provide to our customers?
Channels: What kind of channels do we use to communicate (sell) the value proposition (product) to customers?
Customer Relationship: How to connect with the customer and maintain the customer relationship (let him buy again)?
Revenue: Successfully deliver value propositions to customers and capture cash from each customer segment.
Key Resources: What are the core competitive resources we have to achieve the supply and delivery of the above elements?
Key activities: What are the key businesses we need to do in order to achieve a business model, achieve supply and delivery?
Key partners: Who are the key players and partners needed to make the business model work effectively?
Cost: What are all the costs required for the business model to run effectively?
There are nine elements involved in the canvas, and you can take this diagram and put any successful business in the real world into it to see how they operateThis canvas is planned for the company, and every individual can also use itThe original author of this question has also thought about the book "The New Generation of Business Models (Personal", which will help you define and adjust "one's business model", that is, your logic of making a living. When I first read this book, it was as if I had been struck by lightning. This is a personal canvas for individuals, and the layout is basically the same as the company's business model, but more focused on individuals.
The whole book revolves around this personal canvas, and it is also the guiding star and compass of the whole book.
Customer: Who is your customer.
Who do you serve?Who are your most important customers?Who are your clients' customers?Customer Relationship: Your relationship with your customer.
What role do customers want you to play?Guide?A staunch supporter behind it?
Channel: How customers get to know you How do you deliver face-to-face delivery, or through email,** and so on.
What value do you offer (value proposition) that have you helped your customers with?Reduce risk, reduce costs, improve user experience, increase usability, increase efficiency, increase social visibility, meet emotional needs, and more.
Key activities: What activities do you do and what key activities do you need to achieve your value proposition?What campaign support do you need for your channel and customer relationships?
Key Resources: Who you are, what you have, your interests, personality, experience, skills.
Key Partners: Who can help you and who can help you provide value to others, which may include: friends, family, relatives, or your spiritual mentors, etc.
Cost: What you pay for.
What do you give up in order to work (family or personal time or opportunity cost, etc.) Which key activities are the most "expensive" (mental stress, etc.) What do you contribute to your work (time, energy, etc.) Income: What do you get.
Hard benefits may include: salary, health, project funds, options or profit sharing, etc., soft benefits may include: satisfaction, enjoy career development, flexible working hours, etc. Personal Canvas By using the canvas nine-square grid, it helps individuals to be customer-driven, value-centered thinking about the current positioning panorama, and design a career based on personal advantages and environmental impact, enhance workplace competitiveness, discover new opportunities in the workplace, realize self-worth incentives, and effectively stimulate personal work potential. A person is the business model of a business to run oneself. Seeing the little friends here, I believe that I must have some understanding, try to fill in "you" into this nine-square grid to find a feeling, see ** is your own advantages, ** and reflect your own shortcomings, promote your strengths and avoid weaknesses. Read 10,000 books, travel 10,000 miles, may you open the book beneficial.