In the current era of stock competition, the retail industry is undergoing unprecedented changes. Retail enterprises and brands should not only take the initiative to embrace changes, but also be good at seizing the opportunities of digital development, grasp the trend of omni-channel development, and win development dividends by implementing effective digital strategies.
On December 8, the "2023 New Trends and New Growth-Retail Private Domain Monetization Private Sharing Conference" jointly organized by HISHOP Maritime and HUAWEI CLOUD was successfully concluded in Changsha. The conference focused on the omni-channel development trend of the retail industry and the implementation of private domain monetization solutions, aiming to provide retail enterprises and brands with a definitive growth strategy.
The founders and core executives of enterprises from all walks of life bowed into the game, deeply exchanged the value of private domain to brand building, and jointly solved the puzzles and solutions in the process of private domain operation. Under the latest retail format in the industry, we will jointly explore a new direction and layout, and seek breakthrough development in new fields.
The scene of the event. At the beginning of the event, as the representative of the organizer of the conference, Yang Bin, founder and CEO of Hishop, delivered an opening speech. He pointed out that the retail format reform brought about by the epidemic in the past three years has brought transformation opportunities to many brands, but also brought challenges, and private domain growth is no longer a selective issue, but a practical issue that must be deepened. In this context, how the traditional retail industry can harness the potential of the private domain as a catalyst for transformation and resist the gravity of market trends is the focus of this conference**. Mr. Yang Bin's speech revealed the necessity of digital transformation and pointed out the direction of the future development of the industry for the participants.
Yang Bin, founder and CEO of Hishop.
Subsequently, An Yan, Director of Huawei's Hunan Cloud Ecosystem Development and Operations Dept, was invited to deliver a speech, in which he elaborated on HUAWEI CLOUD's firm determination to promote the digital transformation of thousands of industries and its positive role in helping industries take off. With the support of HUAWEI CLOUD's Everything-as-a-Service concept and comprehensive ecosystem construction, HUAWEI CLOUD will work closely with excellent capability-based partners and solution providers such as maritime merchants to serve customers in different scenarios of the retail industry, find new development trends and achieve new business growth from various aspects such as business model, marketing, technological innovation, and business innovation, and jointly help the retail industry to upgrade its new level.
An Yan, Director of Huawei's Hunan Cloud Ecosystem Development and Operations Dept.
Immediately after the meeting, Liang Gaoyuan, the founder of Senior Sister College, took the stage to speak, and he put forward profound insights on the new strategy of private domain traffic marketing. He particularly emphasized the important role of WeCom in promoting private domain traffic marketing, showing how this platform can effectively connect brands and consumers, improve marketing efficiency, and provide a specific path for enterprises to use private domain traffic to achieve performance growth in the new retail era.
Liang Gaoyuan, the founder of Senior Sister College.
In addition, the sharing of contrarian growth cases of leading customers in the wine industry aroused great interest among the participants. As a dark horse in the future wine industry, the customer's continuous growth in membership C-end marketing provides valuable marketing experience for the retail industry on how to achieve innovative breakthroughs in the face of market changes. Xiao Jianye, a senior private domain expert in the maritime industry at HISHOP, gave an in-depth analysis of this, showing how to formulate and implement innovative marketing strategies in the face of market changes, providing participants with a new perspective on practical operations.
Xiao Jianye, a senior private domain expert in the maritime industry at HISHOP.
It is worth mentioning that HiSHOP and HUAWEI CLOUD also jointly released a joint solution at this conference, the Histore omni-channel private domain e-commerce retail solution, marking the in-depth cooperation between the two companies in the field of marketing assistance, breaking through marketing barriers and providing a new private domain intelligent marketing system for the digital marketing of wine enterprises.
Lei Peng, an expert in the HUAWEI CLOUD retail industry, shared another highlight of the conference. He explained in depth how HUAWEI CLOUD uses the digital "People-Goods-Place" solution to help transform the traditional retail industry and open a new chapter of "smart retail". Mr. Lei's insights provided participants with new perspectives and insights on the transformation of traditional retail. HUAWEI CLOUD Retail Solution: Digital Human, Intelligent Messaging, Advertising, and SparkPack help retailers improve their marketing, product, channel, and service capabilities, enabling retailers to build future-oriented digital businesses.
Lei Peng, a retail industry expert at HUAWEI CLOUD.
In addition, a special on-site discussion session was arranged for the salon, and the participants interacted with each other on the confusion and thinking in business and operation practice. This session not only enhanced the interactivity of the conference, but also helped participants deeply understand the key elements of new retail formats, private domain traffic management, personalized operation of private domain members, and innovative marketing of AI digital humans.
On-site communication and interaction.
At the end of the conference, Jiang Chengxiao, an expert in Hishop's maritime industry solutions, shared the secret of Jinjiu's 2B and 2C win-win marketing growth, and further guided the direction of seizing market opportunities. He not only revealed the successful marketing strategies, but also introduced the participants to the joint solution of HISHOP Maritime and HUAWEI CLOUD, an enterprise shopping solution that helps wine companies achieve digital marketing, and showed how to better help brands realize the monetization and growth of their business models.
Jiang Chengxiao, a solution expert in the maritime industry at Hishop.
As the participants left the precious moments of this event in the group photo, the "2023 New Trends and New Growth - Retail Private Domain Monetization Private Sharing Conference" also came to a successful conclusion.
Take a commemorative photo at the event.
Looking forward to the future, it is believed that this summit will become an important boost to promote new changes in the consumer market, grasp new trends and achieve new growth, and bring new ideas and breakthroughs to the growth of the new retail era.