From December 11th to 12th, the 2023 China Tourism Group Development Forum was held at the Hilton Shanghai Hongqiao Xiangyuan Hotel. As an important part of the forum on the first day of the forum, the "Xiangyuan Holding Group Cultural Tourism Development Strategy Practice & Exploration Report (2023)" was officially released at the meeting, which is the first time that Xiangyuan has released an annual cultural tourism development strategy report. The report summarizes and analyzes the practice and experience of Xiangyuan's 16 years of cultural tourism exploration, which will provide an important intellectual research reference for the cultural tourism industry to a large extent.
Yu Xinhai, Assistant President of Xiangyuan Holding Group and President of Xiangyuan Tourism Industry Research Institute, announced the "2023 China Tourism Group Development Forum", which was approved by the Ministry of Culture and Tourism, jointly sponsored by China Tourism Academy and China Tourism Association, and undertaken by Xiangyuan Holding Group. With the theme of "Prosperity and Reconstruction", this forum organized the heads of ** departments, tourism groups, listed companies and key enterprises to summarize the achievements of industrial development in the tourism recovery stage, and study and analyze the tourism economic situation in 2024. At the opening ceremony of the 2023 China Tourism Group Development Forum held the next day, the "2023 China Tourism Group Top 20" will also be released.
The "Xiangyuan Holding Group's Cultural Tourism Development Strategy Practice & Exploration Report (2023)" released this time is composed of four parts: "Xiangyuan Practice", "Xiangyuan Perception", "Xiangyuan Experience" and "Xiangyuan Production", which introduces in detail the development of Xiangyuan Holding Group, Xiangyuan's understanding of the trend of the tourism industry, the underlying logic and philosophical outlook of Xiangyuan's tourism development, and the typical practical cases of Xiangyuan's "investment, research, construction and operation". 
According to the analysis of industry professionals, the "Strategic Report" mainly presents the following highlights: First, for the first time in the China Tourism Group Development Forum, enterprises released the cultural tourism development strategy report, highlighting the forum's emphasis on the reference value of large-scale cultural and tourism enterprises' operating experience, so as to effectively achieve in-depth communication and links in the industry. Second, the innovation cases of cultural tourism are novel and comprehensive. The report system shows Xiangyuan's cultural and tourism innovation practice cases for more than ten years, covering the whole link of investment, research and development, construction, and operation, which is of great enlightening significance for exploring the innovation direction of the cultural tourism industry under the new situation. Third, the problem is focused and the viewpoint is clear. The report systematically studies the integrity of the development of the cultural tourism industry, the differences between industries and industries, and the development focus, and sorts out the development context and trend of the cultural tourism industry. Dai Bin, President of China Tourism Research Institute, spoke highly of Xiangyuan's innovative sharing of corporate cultural tourism development experience and industry analysis, he said: "An enterprise that goes in line with the national strategy and integrates with people's lives, and an enterprise with international vision and business innovation capabilities, is an indispensable market entity for the high-quality development of the tourism industry, and it is also a team that I am willing to walk with." It is reported that Xiangyuan Holding Group will release a strategic report every year in the future, comprehensively and systematically display the group's new image and new achievements in industrial innovation and cultural and tourism integration, provide important research sample reference for the development of cultural tourism industry in the new era, and provide important reference for the development of cultural and tourism enterprises and competent authorities at all levels in policy formulation and cultivation of market entities. On the morning of the same day, the 2023 Tourism Entrepreneurship and Innovation Demonstration Case (Digital Transformation) was also released at the meeting, and "Xiangyuan Cultural Tourism Island Technology Leads the Digital Transformation and Upgrading of Scenic Spots - Xiangyuan Yinghuai Ecological Park Digital Scenery Fusion Case" was selected. 
Focusing on the three themes of "value-added tourists, scenic spot empowerment, and scientific and technological innovation", Xiaodao Technology fully integrates the four modules of "one elimination, two elimination, membership, and internal control", and uses AIGC innovative technology to successfully create a digital model case of Fuyang Ecological Park. Through the use of 5G + Internet of Things, big data and AI intelligent technology, Xiaodao Technology has built a digital management model of "one center and two platforms" for the Fuyang Ecological Park system. Through the intelligent tour guide system, guide system and ticketing system, the park helps tourists to obtain information and enjoy services more conveniently and quickly, and at the same time, helps the management of the scenic spot to adjust business decisions at the first time through intelligent data analysis and optimization of resource allocation, so as to make the operation of the scenic spot more personalized, intelligent and systematic. 
Hangzhou Xiaodao Network Technology *** is Xiangyuan Cultural Tourism (600576Relying on advanced Internet technology, intelligent equipment and big data systems, the company fully integrates all kinds of resources of tourist destinations, focuses on user needs and uses information technology as a tool, and is committed to building a diversified cultural and tourism ecosystem to provide customers with excellent solutions.