Recently, Huawei Technologies has applied for a number of trademarks with "Jie" as the core, including "Zunjie", "Qingjie", "Chengjie" and "Wangshu". The areas covered by this series of trademarks are mainly concentrated in classes 9 (scientific instruments) and 12 (means of transport) of the International Classification. Specifically, the "Zun Realm" relates to scientific instruments and means of transport, while the "Qing Realm" and "Cheng Realm" are mainly related to scientific instruments. In addition, "Wangshu" also involves 12 categories, that is, means of transport. This development shows that Huawei is committed to building a trademark defense moat with "boundary" as the core.
Huawei's trademarks are mainly distributed in the field of scientific instruments and transportation vehicles, covering a wide range of products. Among them, the word "Wangshu" originates from Chinese myths and legends, representing the god of moon driving, and can also refer to the moon. This trademark not only has cultural connotations, but also has the potential to be relevant to future automotive products.
Huawei has previously applied for a series of trademarks with the suffix "Jie", such as "Wenjie" and "Zhijie", among which the known "Wenjie" and "Zhijie" are respectively car brands jointly launched by Huawei, Cialis and Chery. This shows that Huawei has a firm determination to enter the automotive field while strengthening its brand awareness in the field of communications.
Up to now, these trademarks are in the state of "pending substantive examination", but judging from the application fields of similar trademarks in the past, they may involve scientific instruments and means of transportation, including products such as automobiles. Huawei's latest launch of the first intelligent cockpit model equipped with HarmonyOS, the "Wenjie M5", also confirms its layout in the automotive field.
Huawei's trademark strategy has become more sensible, and it has built a more complete trademark protection system through the application of defensive trademarks. This dynamic shows that big brands are gradually becoming more aware of the protection of intellectual property rights, and it also indicates that Huawei may launch more series of products in the automotive field in the future. With the continuous popularization of the HarmonyOS system, Huawei's in-depth layout in the technology industry chain will bring more business opportunities to it. It is worth expecting that with the continuous development of new trademarks, Huawei's products in many fields will show a more diversified development trend.
Huawei has applied for a series of related trademarks