At the celebration of the 20th anniversary of the establishment of Sichuan Caring Enterprises, the Sichuan Red Cross Society officially launched the "One Hundred People" Two Cancer Relief Monthly Donation Project, which is a public welfare project launched by the Sichuan Red Cross Society on the EPRO public welfare platform, helping women in need in Sichuan to be screened for breast cancer and cervical cancer in the form of monthly donations. At the scene, the caring enterprise donated 10,000 yuan to the Sichuan Red Cross Society, and distributed the donation to the caring people in the form of the electronic "Charity Card" of Yibao, who were invited to experience the donation and open a monthly donation on the spot.
1. A new scenario for charity cards to land in enterprises.
The charity co-branded card jointly launched by the Sichuan Red Cross** Society and caring enterprises is the first application of EPRO public welfare electronic charity card, users can scan the QR code to complete the collection and binding, and jump to the donation page to donate to the project. It further extends the application scenarios of public welfare and charity cards, and systematically provides the advantages of low production cost, flexible delivery and more convenient use of electronic cards. EPRO Charity e-Card provides a new donation model for enterprises, drives more people to participate in donations, enhances the interactivity of public welfare activities, improves the sustainability and influence of brand charity, and demonstrates the diversification and innovative integration of social responsibility.
2. Digital products help charity upgrade.
The "Charity Card" is the first digital charity product launched by EPRO Charity in China, which was officially released at the 20th anniversary celebration and digital strategy conference of EPRO, aiming to empower fundraising with technological innovation and expand the boundaries of fundraising. The first launch is in the form of a physical card, and caring people only need to bind it on the EPRO public welfare platform to become a cardholder and donate the corresponding amount through "Charity Card Payment". Cardholders can donate the face value directly to public welfare projects, or they can choose to transfer the physical card to others. The flexibility of choice gives the donation a more human and participatory feel.
3. Use cards as a medium to promote charity "breaking the circle".
The emergence of the charity card has brought a new fundraising scenario to charitable organizations and solved the difficulties in the fundraising process. On the one hand, by issuing public welfare charity cards containing donations to the public, the threshold for the public to understand charitable organizations and charitable projects is lowered, and charity is helped to "break the circle". On the other hand, relying on the resources of millions of merchants, EPRO has made charity a fast channel connecting enterprises and charitable organizations, and provided customized services for the B-end in terms of charity cards.
Fourth, continue to build a new path for public welfare donations.
EPRO Charity Card provides an unprecedented charity experience for charitable organizations, caring enterprises and donors in a unique form and content.
Through the digital means of charity cards, EPRO has innovated the current public welfare scenario, increased the number of card holders, and further helped charitable organizations to attract new customers. EPAL's first attempt also provides an excellent example of the combination of finance and philanthropy, which truly reflects the sense of corporate social responsibility.