As 2023 approaches, the automotive market has also entered the sprint stage at the end of the year. Major brands have launched various preferential policies and new product launches to compete for the favor of consumers. Among them, new energy vehicles, as the hottest automotive field, have become the focus of competition for all parties. In this "** battle", the Roewe D7 DMH super hybrid cloud sense car has attracted a lot of attention and praise with its strong technical strength and super high cost performance. I will analyze the performance and impact of Roewe D7 DMH in the year-end battle from three aspects: product characteristics, market performance and competitive advantage.
The Roewe D7 DMH is the first model of the Roewe "D family" to be equipped with SAIC's latest technological achievements, and it is also a blockbuster work of Roewe in the field of new energy medium and large cars. The car is equipped with the new DMH super hybrid system, which has the following highlights: Long range: The CLTC pure electric range of the Roewe D7 DMH reaches 125km, and the comprehensive cruising range is up to 1400km, far exceeding other hybrid models in the same class, meeting the daily and long-distance travel needs of users. High efficiency: The thermal efficiency of the Roewe D7 DMH hybrid engine exceeds 43%, which is currently the highest thermal efficiency of hybrid engines in China. Its fuel consumption is as low as 43L 100km, which is about 30% less fuel consumption than other hybrid models in the same class.
Intelligent control: The Roewe D7 DMH adopts an intelligent energy management system, which automatically switches between pure electric, hybrid and power generation modes according to road conditions, driving Xi habits and battery status to achieve optimal energy utilization efficiency. At the same time, the car is also equipped with an intelligent charging system that supports fast charging, slow charging and wireless charging, which is convenient for users to charge anytime and anywhere. In addition to the powerful hybrid powertrain, the Roewe D7 DMH also has an elegant exterior design, comfortable interior space, intelligent Internet system and comprehensive safety configuration, providing users with a high-quality cloud-feeling car. The body size of the car is 4890 1890 1510mm, the wheelbase is 2810mm, which belongs to the standard size of the B-class car. The front face of the car adopts the Jizhi front face design, with lightning headlights and inductive wing-spanning taillights, showing a robust, elegant, subtle and pure aesthetic style.
The interior of the car adopts the theme of a wrap-around horizon design, with horizontal features that run through the entire cabin, elegantly stretching. The car also adopts a new earthy color design, walnut color trim, warm**, low-key high-end. The seat of the car adopts high-grade suede + perforated quilting design, luxury car pocket design, ergonomic U-shaped wrap-around design, and the seat size far exceeds the same level, bringing a more comfortable riding experience for the family. The car is also equipped with a series of luxury features such as heated front seats, memory of the driver's seat, backrest ventilation, RWS theater-level 10-speaker surround sound, square-style rear space, and an openable panoramic sunroof. The car is also equipped with a new Banma.ai vehicle machine system, double 123-inch ultra-long LCD screen + Galaxy atmosphere lamp, supporting voice control, OTA upgrade, intelligent navigation, Internet of Vehicles and other functions.
The car also has a series of high-performance and high-safety technical configurations such as multi-link rear independent suspension, comfortable braking, advanced active safety assistance, 540-degree panoramic high-definition image, and all-round six airbags. Roewe D7 DMH has been warmly welcomed and widely recognized by the market since its launch. It is reported that the sales of the car in November reached 120,000 units, an increase of 150% year-on-year, ranking first in the medium and large car market. The user group of the car is mainly 35-45 years old in the high-end people, they have higher requirements for the quality, performance and technology of the car, but also have a strong consumption power and aesthetic taste. The Roewe D7 DMH meets the needs of these users with its ultra-high cost performance, providing them with a cloud-feeling car that is both energy-saving and comfortable.
The performance and influence of Roewe D7 DMH in the year-end battle can be analyzed from the following aspects: Technical strength: Roewe D7 DMH is Roewe's technical masterpiece in the field of new energy, showing SAIC Motor's leading edge and innovation ability in hybrid technology. The DMH super hybrid system of the Roewe D7 DMH is a hybrid system with independent intellectual property rights created by SAIC Passenger Vehicle after years of research and development and investment, and its thermal efficiency, cruising range, fuel consumption performance and other aspects have reached the leading level in China and even the world. The launch of the Roewe D7 DMH has also injected new vitality and competitiveness into the domestic hybrid vehicle market, and promoted the development and popularization of hybrid technology.
Market feedback: The sales and reputation of the Roewe D7 DMH are a testament to the car's popularity and user satisfaction in the market. The Roewe D7 DMH reached 120,000 units, an increase of 150% year-on-year, ranking first in the medium and large car market. The user group of the car is mainly 35-45 years old in the high-end people, they have higher requirements for the quality, performance and technology of the car, but also have a strong consumption power and aesthetic taste. The Roewe D7 DMH meets the needs of these users with its ultra-high cost performance, providing them with a cloud-feeling car that is both energy-saving and comfortable.
Competitive advantage: The Roewe D7 DMH showed its competitive advantage in the same class of hybrid models in the year-end battle. The Roewe D7 DMH is priced in the range of $1998-25.980,000 yuan, compared with other hybrid models of the same level, such as Cadillac CT6 PHEV, Audi A6L e-tron, Mercedes-Benz E300L E, BMW 530LE, etc., has obvious advantages. At the same time, the Roewe D7 DMH also surpasses other hybrid models of the same level in terms of mileage, fuel consumption performance, and intelligent configuration, and has obvious performance advantages. The launch of the Roewe D7 DMH has also broken the monopoly of foreign brands in the hybrid vehicle market and enhanced the influence and competitiveness of domestic brands.
The Roewe D7 DMH is a super hybrid cloud-sensing car that integrates the latest technological achievements of SAIC Passenger Vehicle, with its long battery life, high efficiency, intelligent control and other technical highlights, as well as elegant exterior design, comfortable interior space, intelligent Internet system and comprehensive safety configuration, providing users with a high-quality cloud-sensing car. Roewe D7 DMH has won the recognition of the market and the love of users with its ultra-high cost performance and performance advantages in the year-end battle, and also demonstrated the technical strength and competitive advantage of domestic brands in the field of hybrid vehicles. The Roewe D7 DMH is not only a hybrid car, but also a cloud-sensing car, bringing users a new travel experience and lifestyle.