Foreword: In the process of developing customers in foreign trade, it is extremely important to write an efficient development letter. This article will summarize the important content and writing skills that should be included in the development letter and provide reference for the majority of foreign trade professionals.
First, the title should be eye-catching.
The headline of a development letter is like a stepping stone that determines whether the customer opens the email and reads it. It's better to have a title that is different and small at the same time"Misleading", and can poke at the customer's demand point, for example"Sample of factory inspection report"、"Import and export customs declaration knowledge column"Wait. Titles should not be rigidly written"Cooperation intentions"and other words, and should take the form of suspense questions or floating pictures to arouse the curiosity of customers.
Second, the content expresses the value points.
Content that reflects your understanding of customer needs and solutions is key. We should first clarify the customer's industry situation, point out one or two pain points, and then solve these pain points from the perspective of product and service advantages. The content should not be rigidly copied, but should be resonated with customers through illustrations and metaphors. The content structure should be clear and concise, so as not to stumble on the product and ignore the customer's primary problem.
Third, the tone is friendly and stitchy.
The tone of the development letter needs to be approachable and not cold. You should express your attention to the customer's needs in the first person, highlight the customer's pain points, and at the same time render the professionalism and value behind Yourselves. Don't stumble to avoid customer resentment. The development letter should not be a stalemate, but should emphasize listening to the customer and finding a solution that meets the actual needs of the customer.
Fourth, the design details are good.
The design of the development letter also needs to be exquisite. A good design enhances readability and gives a good first impression to the customer. Use simple fonts such as calibri, reasonably sized line spacing, and well-structured paragraphs. In addition, email entries and signatures are also important, and should be detailed and professional, such as the full name of the company, **, etc. Make sure your customers know at a glance the strength and credibility behind you.
5. Follow-up service fulfillment accountability.
Successful development is only the first step, the key is service accountability. After the development is successful, we should keep in touch with customers on a regular basis to understand the changes in customer needs and provide customers with regular services, consulting and other services. At the same time, we carry out customer satisfaction surveys and listen to the poor aspects of customers, so as to continuously improve. Only in this way can we establish a professional and responsible brand image and gain the spread of customer reputation.
In the process of developing customers, we are customer-centric and give priority to solving customer pain points. Language skills, letter design details, and service delivery skills all need to be continuously learned and improved. I hope this article can provide reference for the majority of foreign traders. If you have any questions, please leave a message to discuss and make progress together!
FAQ: What is the length of the development letter?
Generally speaking, 2000-3000 words is appropriate, which can explain your services and advantages in detail, but also does not affect the reading too long.
How do I prevent a development letter from turning into a sales pitch?
The content should emphasize solving customer pain points first, understanding customer needs, rather than sticking to the product. The tone is friendly and customer-focused.
How should the follow-up service be carried out?
It is recommended to send customers inquiries and industry sharing on a regular basis (every 1-3 months), contact customers to understand changes in demand, and regularly investigate customer satisfaction to improve themselves.
How to communicate after successful development?
After successful development, we should contact customers regularly to understand changes in demand and provide good consulting services. At the same time, we conduct satisfaction surveys and listen to customer opinions to improve our own shortcomings. In this way, we can strengthen customer stickiness.