Original Wang Lixiang et al. Popular Science Times 2023-11-18 13:15 Published in Beijing.
From November 18th to 19th, the Medical and Health Big Data Platform of the National Center for Comprehensive Utilization of Scientific and Technological Information Resources and Public Service, the Science and Technology Literature Press and the Popular Science Times jointly sponsored the third "Training Course on Improving the Ability of Popular Science Creation and Career Planning and Seminar on Popular Science for Medical and Health Practitioners". "Science Times" invited experts to express their insights on how to improve the creative ability of health science popularization, in order to bring enlightenment to the majority of health science popularization enthusiasts.
Follow the "Three Principles" path.
Build a benign ecosystem for medical communication.
From ancient times to the present, health and longevity have been the goals and ideals pursued by human beings. The World Health Organization defines health as "a state of physical, psychological, and social well-being." To grasp the state of individual life and health, it is necessary to deal with the relationship between people and society, including the relationship with individuals, collectives, and countries, as well as the physiological, psychological, ethical, and social adaptation that accompany individuals.
The path of medical science popularization needs to be integrated into the "three principles" of full-cycle life and health physiology, all-round life and health psychology, and full-dimensional life and health ethics, so as to create a new situation of life and health in which people coexist in harmony, people and society, and people and nature, and build an ecological circulation system for medical science popularization.
Follow the path of life and health physiology throughout the life cycle.
Adjust the "three abilities".
Health science popularization should cultivate a protective forest for human physiological health through the dissemination of medical science popularization.
A set of data released by the World Health Organization shows that an individual's health and longevity depend on 60% on themselves, 15% on genetics, 10% on social factors, 8% on medical conditions, and 7% on climate influences. This fully shows that the physiological health of an individual is inseparable from a healthy lifestyle. Ensuring a healthy lifestyle such as 6 to 8 hours of adequate sleep a day, proper exercise and regular diet can sow the seeds of physiological immunity for the human body, and eventually grow the immune tree against diseases.
Based on this, health science popularization should start from the length of the whole cycle of life and health, build a pattern that runs through the whole cycle of birth, aging, sickness and death, follow the path of medical science popularization to spread the whole cycle of physiology, and adjust the biological function, immune function and life skills of the body's organs - these "three abilities" are the "root force" that maintains the life and physiological activities of the human organism.
Source: Visual China.
Follow the holistic approach to life and health.
Adjust the "three journeys".
People perceive things in the external world through various senses, think about the cause and effect of things through brain activity, and are accompanied by emotional experiences such as joy, anger, sorrow, and fear. According to the World Health Organization, when the human body produces negative emotions, more than seventy percent of people digest these emotions by attacking their own body organs. Long-term repeated nervousness and fear will cause acute changes in the body, such as increased hormone secretion, causing rapid heartbeat, increased blood pressure and blood sugar, vasoconstriction, insomnia, and decreased blood in internal organs**. If this condition persists for too long, it can also cause organic lesions of the organs.
Through the popularization of medical science, people can build a protective embankment for mental health. When people resist diseases, they can relieve psychological pressure through relaxation training, mindfulness training, cognitive training, etc., maintain a good attitude, and nourish the soil for the growth of psychological immunity in a timely manner.
Therefore, health science popularization should start from the all-round time width of life and health, build a pattern covering the all-round society of birth, old age, sickness and death, follow the path of medical science popularization to spread all-round life and health psychology, and adjust the cognitive process, emotional process, and volitional process of the objective material world - these "three processes" are the "mental power" to maintain the subjective response psychology of the human brain to objective reality.
Follow the path of all-dimensional ethics in medical science.
Adjust the "three talents".
The all-dimensional ethical approach of medical science popularization should advocate the social trend of starting from me, "I am for everyone, everyone is for me", and "when one party is in trouble, all parties support", which is reflected in digging deep into the source of medical science popularization, cultivating the ways of medical science popularization, and protecting susceptible groups, so as to do enough homework to enhance social ethics.
Through the dissemination of medical science, we will sow the nourishment of social ethics and civilization, and build a protective wall of human ethics, life and health. Starting from the height of the full-dimensional space of life and health, constructing a natural pattern covering the whole dimension of birth, aging, sickness and death, following the path of full-dimensional ethics of medical science popularization, and adjusting the moral code that reflects the harmony of "heaven, earth and man" in the relationship between people, people and society, and people and nature, is the "benevolence" of cultivating human ethics and maintaining social ethics.
Life and health are always the beautiful pursuit of human society, which runs through the whole process of birth, old age, sickness and death of every person. Through the transmission path of medical science, it is necessary to convey to people the idea that physical, mental and social adaptation are interconnected and interdependent in order to build a healthy state. May we follow the "three principles" communication path of medical science popularization and move towards a new journey of three-dimensional life and health.
Everyone, "do science popularization together."
Public health is more broad.
Emergency doctor, the daily work is quite busy. An emergency physician visits an average of 15 emergency times a day, a chief physician sees an average of more than 100 outpatients a week, a 40-bed inpatient ward has an average of 5 to 10 physicians, and an average of 200 people are discharged a month – these are almost the limits of operation. Even if doctors work overtime, they can only serve a small number of patients, and cannot meet the individual needs of the majority of patients. However, **and new** can break the restrictions of time, geography and platform, and convey the concept of health to more people.
* Dissemination has ushered in the "first era" of medical science
Nowadays, with the rise of the new ** platform, medical science popularization has ushered in the "** era". It has become the norm for thousands of people to read a health science article, a health **tens of thousands of people**, and a popular science live broadcast of 100,000 people**. Ordinary people can easily obtain health science knowledge, and their health awareness has improved, not only can they get sick less, but even if they are sick, the communication with medical workers will be smoother.
This year, health knowledge and skills such as "cardiopulmonary resuscitation", "prevention and treatment of respiratory infectious diseases", "prevention and treatment of heat stroke" and "avoiding injuries caused by animals" have been spread through one ** platform and "flew into the homes of ordinary people", which has become a life-saving "magic weapon" for many people at critical moments. On the football field, a team member who has received first aid science training successfully treated a teammate who suffered a cardiac arrestOn dog days, there was a significant decrease in severe cases of heat stroke;The snake bite map allows people who have been bitten by snakes to get antivenom as soon as possible and get ...... saved by the snakeThe importance of medical science popularization has been verified again and again.
Health science popularization should be professional and close to the needs of the public.
Popular science, first of all, pay attention to "science". Compared with general science, the threshold for health science is higher.
People who do not have professional knowledge, or have a weak professional foundation, are likely to mislead the public because of their lack of professionalism. A high-quality health science article not only requires rich front-line practical experience, but also needs professional theoretical support. For example, emergency doctors need to read the latest top journal articles, research and compare complex data, and do popular science like scientific research to get good content.
The "popularization" of popular science is actually close to the needs of the public and personalized health education.
The progress of emergency medicine can allow patients to be admitted to the hospital as soon as they get on the "car", but the "last mile" of first aid often depends on the public's first aid knowledge and skills. However, many people's inherent Xi and beliefs in life and behavior hide unhealthy risks. The "conventional" knowledge that some members of the public believe in may not be "angels", but "devils" who make things worse for their bodies. For example, traditional concepts such as "controlling water after drowning" and "mothers should not take a bath" have been proven wrong by scientific research. If we want the common people to accept the correct concept of "anti-common sense," we will certainly encounter considerable resistance. But even so, health science still has to face these social pain points.
Source: Visual China.
Help science popularization become a "top stream", and let science return to science popularization.
In the work of popular science, it is not the most important thing to want to do and be able to do popular science, but it is very important for "everyone" to continue to do it. "Everyone" here has two meanings.
The first is to advocate more and more celebrities to do popular science. After all, it is more convincing for medical experts to do popular science. The public recognizes the professional rigor and experience value of the experts, and believes that every word said by the experts is supported by corresponding theoretical and practical experience.
The second is to encourage young doctors to devote themselves to the cause of science popularization. Young doctors have natural advantages in popular science, and their "online language" and "vitality" are all guarantees for the down-to-earth and sticky nature of popular science works. However, for a long time, some young doctors have focused on improving medical services and neglected preventive medicineCommitted to medical research, ignoring the personalized health needs of the public. To solve this problem, we need a science popularization strategy to help science popularization become a "top stream", guide young doctors to learn Xi science popularization skills while medical diagnosis and treatment, and do science popularization like fitness exercise.
At the same time, it is also necessary to let the old, middle-aged and young doctors work together to form a "top match", let science return to popular science, make rigorous and scientific research-based health science works, and spread medical skills and health knowledge impartially, so that more people can benefit.
*: Popular Science Times.
Author: Wang Lixiang, Chairman of the 10th Committee of the Science Popularization Branch of the Chinese Medical Association.
Zhang Xiaohong is the chairman of the Science Popularization Committee of Sichuan Medical Association.
Lv Chuanzhu is the chairman of the 10th Committee of the Emergency Medicine Branch of the Chinese Medical Association.
Editor: Mao Mengnan.
Review: Wang Fei.
Final review: Yin Chuanhong.