Wal-Mart is trembling when it looks at it, the "stupid" boss uses 90% of the company's profits to pay wages and benefits to employees, and once overtime is found, he will be directly fined 5,000 yuan!It is Henan's "Internet celebrity supermarket" - Fat Donglai.
In 1995, Yu Donglai disobeyed his father's order and went to Shenzhen to work alone, but ended up in poverty, not only did he not save money, but he also owed more than 300,000 foreign debts.
When his parents and eldest brother saw him like this, they decided to contribute a sum of money to let him open a small supermarket at home and start a family. However, at that time, they did not know that this small supermarket would become the most famous place in Xuchang City and even Xinxiang City in the future.
Compared with those bosses who are busy expanding and calculating all day long, Yu Donglai never thought about competing with these people from beginning to end, but quietly doing his own thing, looking more like a person who has no quarrel with the world.
Although the supermarket is not large, Yu Donglai's integrity has earned him a high reputation in the local area, and has also laid a good foundation for his future development.
I have to say that Fat Donglai's service is very thoughtful, and it can even be described as "**". From a toddler to a toddler, he took care of everyone.
In order to prevent the elderly from walking for too long and their bodies can't bear it, Fat Donglai specially created a "senior cart" for them, and at the end of the cart, a movable stool was installed, which allowed the elderly to stop and rest at any time.
In order to prevent the old man from recognizing what was written on the sign, Fat Donglai was very considerate and installed a magnifying glass in various places.
In the eyes of children, going to Fat Donglai is like being at Disney. Each floor has its own play area and toilets.
Even pets are well thought out, there is a temporary place at the door of the first floor with ** and snacks inside. Fat Donglai also has free water dispensers and chargers, etc., all of which show everyone that Fat Donglai is truly customer-oriented and firmly grasps their hearts.
What "business thinking" such as "if you want to make a profit, you have to be cheated and deceived" and "businessmen pursue profits" is completely inapplicable to Donglai.
Since the first day of opening the supermarket, Yu Donglai has been carving the words "harm himself and others" on his face. Other shopkeepers think about how to cut corners and make money from customers, but Yu Donglai is meticulous, as long as it is defective, he will pay for it himself.
One day in 2022, Yu Donglai came up with a trick to "Sao Operation", allowing the clerk to mark the product's ** and gross profit margin on the side of each product, and accept public supervision and reporting, once confirmed, he will receive a bonus of 500-1000.
If they were to change to other shopping malls, they would definitely lose a lot, but now, they are facing Fat Donglai!Just looking at this "turbulent" **, as well as the ultra-high repeat purchase rate, all the hypermarkets have been left behind.
It can be said that Yu Donglai is challenging "conventional marketing", and he has established a new customer base in an "unconventional" way, which is a very clever strategy.
This kind of meticulous service requires the joint efforts of all staff members, and it also requires a high level of patience and professionalism. So, how did Yu Donglai order these people?In short, it is "smashed with money".
It is said that Fat Donglai's salary is more than three times higher than that of ordinary companies. Where did the money come from?To some extent, Mr. Yu still has to "pay out of his own pocket".
Since 2003, Fat Donglai has taken out more than eighty percent of the company's profits to pay salaries to employees, and according to the level of the position, the salary given is also rising.
In addition, Fat Donglai's working hours are limited to 7 hours, and there are "mandatory" holidays every Tuesday, counting other holidays and annual leave, you can have more than 100 days of vacation a year!
Some people may say, "With such a high salary, can I ask for extra overtime?".Regarding this point, Mr. Yu said: "If you let me know that you are working overtime here, I will directly deduct 5,000 yuan from you!."”
Mr. Yu always feels that overtime is a kind of aimless work, which not only cannot improve work efficiency, but also affects learning and improvement. This kind of thinking is completely a negative teaching material!
Just when Fat Donglai was on fire in China, netizens all over the country were calling on him to open a branch, Mr. Yu actually said that he would not do it!
Regarding the concern of netizens, Mr. Yu said that it has nothing to do with his physical condition, on the contrary, he wants to leave the opportunity to more young people, who are more energetic, and it will not be long before a more humane and popular company than Fat Donglai will be born.
Mr. Yu has already achieved a lot, so he doesn't care much about money, because he feels that making money is not important. In the future, Yu will always focus on his own life and put more energy on his family.
Fat Donglai can be said to be the leader of the domestic retail industry, and can be called a model for countless entrepreneurs to learn, even Lei Jun of Xiaomi Company has personally gone to him to learn.
As Yu Donglai said, the vitality of enterprises is maintained by employees, and under the leadership of Fat Donglai and his leadership, more entrepreneurs will devote themselves to the well-being of Chinese workers in the future.
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