Recently, the hit drama "News Queen" has won more attention to Hong Kong TVB. Behind the long-lost hit is the fruitful results achieved by TVB in recent years and a number of long-term ** platforms in the mainland, from co-production dramas to the signing of framework cooperation, and the output of "new Hong Kong dramas" in multiple forms and platforms.
TVB is a beautiful business card of Hong Kong's cultural industry, and the TV dramas produced by it have accompanied many "post-70s" and "post-80s" youth. However, with the development of the times, the influence of TVB works is on a downward trend due to comprehensive reasons such as repetitive themes, old-fashioned plots, and solidified creative models. According to the data, since 2018, TVB's net profit attributable to the parent has been negative for 5 consecutive years.
Cooperation with the mainland's long-term ** platform is the key move for TVB to seek breakthroughs. In terms of content, the mainland** platform attaches more importance to the needs of the audience. With the profound changes in the audience's aesthetic taste and viewing Xi habits, users have become a force to be reckoned with in mainland film and television creation. Taking "News Queen" as an example, the partner Youku has been deeply involved in "Hong Kong Theater" for 10 years, and has provided an important reference for TVB in terms of user insight, data analysis, and pre-planning. The cooperation between the two parties has brought the show closer to the market demand and won a larger audience. In terms of marketing, from the interaction between the leading actor and the platform to the repeated hot searches of related topics, it reflects that the marketing methods of "Xingang Drama" are becoming more and more diversified, which is closer to the mainland market.
Behind the hit of "New Hong Kong Drama", it can be seen that the Hong Kong film and television industry is sharing the dividends of the cultural development of the Guangdong-Hong Kong-Macao Greater Bay Area. In order to promote Hong Kong's pop culture beyond Hong Kong, the 14th Five-Year Plan explicitly supports Hong Kong's development into an East-meets-West centre for international cultural exchange. Favorable policies have prompted Hong Kong film creators to take the initiative to integrate into the mainland, and "Changjin Lake" and "Operation Red Sea" are the fruits of the co-production mechanism between Hong Kong and the mainland. With the closer integration of the film and television industry, the co-production mechanism has expanded from movies to TV series and variety shows. Taking TVB as an example, since entering the mainland market last year, it has made useful explorations in dramas, variety shows, e-commerce and other aspects. Recently, the Chief Executive of the Hong Kong Special Administrative Region (HKSAR) announced in his Policy Address the "Funding Scheme for Exploring the Mainland Film Market", which is another important milestone in the integration of Hong Kong and mainland film and television, and will further strengthen the mainland's support for Hong Kong's film and television sector.
One of the important directions for Hong Kong film and television to seek new breakthroughs and link up with the huge mainland market is one of the important directions. TVB's financial report shows that it is expected to turn losses into profits in the second half of this year and the whole year next year. Among them, mainland businesses such as copyright distribution and co-production dramas have become TVB's top profits**. The mainland market is large, the audience is large, and there are many opportunities, so Hong Kong has a lot to do to further polish the signboard of the film and television industry and accelerate its integration into the mainland market.
Integrated development is the only way for mutual benefit and win-win results. The film and television industry in the mainland is moving towards the road of high-quality and diversification, with continuous improvement of production level, continuous expansion of genres and themes, and strong vitality and vitality. Advanced marketing concepts, extensive shooting scenes, and abundant creative materials provide a steady stream of development opportunities for the Hong Kong film and television industry. At the same time, Hong Kong's mature industrialized film and television production system and unique artist training model have also injected new vitality into the mainland film and television industry. Deepening exchanges and co-operation and complementing each other's advantages will surely accelerate the recovery of the film and television industries of the two places. More and more masterpieces shine on the screen, and the biggest beneficiary will be the audience.
Economic**).