The automobile market is still memorable, of course, including fuel vehicles, but also new energy vehicles, but the most limelight is new energy vehicles.
2023 can be said to be a year of fierce confrontation between new energy vehicles and fuel vehicles. The rapid development of new energy vehicles, eager to try, want to be the boss, the fuel car this former king squeezed into the corner, this is not just the beginning of March, Hubei led Dongfeng Motor and other brand car companies, flat thunder, the first to open the first war!
The maximum subsidy for the Dongfeng series is 90,000 yuan!It is known as the strongest car purchase discount season in the history of Hubei Province, and the collective began to crazy price reduction mode, and the car purchase ** once made people scream!Subsequently, the provinces and cities set off to follow, either price reduction, or subsidies, not manufacturers, or 4S stores, which lasted for a long time. It can be said that in the first half of the year, this wave of fuel vehicle price reduction tide is not only a counterattack on fuel vehicles forced to new energy vehicles, but also a helpless means to clean up their inventoryBYD officially announced that in 2023, it will move towards the goal of annual sales of 3 million units!Which brand is stress-free?Which brand doesn't want to fight back?Especially fuel vehicles!
In 2023, let's not talk about BYD's big guys, among the remaining small guys, the most attractive thing is Wei Xiaoli's own story, and it is also the most eye-catching sub-echelon brand.
First of all, Li Xiang's ideal, Li Auto's annual sales growth curve has soared, taking the lead in flying solo from Wei Xiaoli in June, and its sales exceeded 30,000 units in the first month, far behind Xiaopeng Weilai. And once again broke through the monthly sales of 40,000 units, becoming a new force that broke away from Wei Xiaoli and flew into the second echelon, biting GAC Aion!It can be said that the ideal successful breakthrough is inseparable from Li Xiang's heavy color, and the boss is very colorful.
And Xiaopeng is struggling in the throes of self-breakthrough and self-transformation almost all year round, Wang Fengying has made drastic moves, broken his arm to save himself, changed the channel, adjusted the product positioning, cut off a string of executives, and put the purchasing department in a nest!It is this kind of bone scraping and healing, **, Xpeng Motors began to reverse the decline, and the monthly sales soared into 20,000 units, and continued to move forward in November. Xiaopeng Phoenix Nirvana, reborn again, this time not because of the label of intelligent electric, but because of the airborne generalissimo Wang Fengying, the Iron Lady has carved a deep imprint on Xiaopeng Motors. He Xiaopeng declared that Xiaopeng Motors will be profitable in the next quarter!This is another new force resurrection after Li Auto achieved profitability.
It is a pity that NIO, whose sales continue to be sluggish, and NIO has performed poorly both vertically and horizontally. was left far behind by the Wei Xiaoli combination and fell behind!Let the people who eat melons in the market be anxious!The most criticized thing is nothing more than that NIO's business line is too long, the product line is too wide, and the funds are limited, so it cannot concentrate on all in core projects. There are three brands of Weilai, high, medium and low, none of which are popular models, and the battery swap business has been losing money, and there is no bottom!The mobile phone business has a mobile phone, there is no 1+1 greater than 2 highlights, the car machine is not intelligent in the forefront, and there is no proud intelligent system!Geely has received a Meizu, and people are still bright, but this is not the same as the launch of "Unbounded Zhixing", but also to build a car!
Weilai has been burdened with a year's negative **, only recently a little improved, or the battery swap business to find Chang'an and Geely cooperation, to open up the cooperation model. This is undoubtedly a path to reduce the burden and stop losses, but it is not a sector that increases profits and income. The most important thing is to find a way to seize the sales, so that the brand can come back to life, and other sectors can be icing on the cake, otherwise the main business will be dragged down, and other sectors will be buried.
In the second half of the year, the information of new energy vehicles dominated the screen and seized the limelight of the automobile market. The launch of Huawei's new M7 has successfully exploded sales, and it has also triggered the battle of AEB controversy!He Xiaopeng and Yu Dazui's air-to-air argument has made the entire automotive industry and the entire automobile consumer market pay attention to the AEB function, and finally although Xiaopeng ended in defeat, it has to be said that AEB will be the standard configuration of all cars in the future, and it is an intelligent observation index.
Recently, Huawei has made the car BU independent, set up a separate company, and invited Changan, BAIC, Cialis, Chery, JAC, FAW, etc. to join the company, this event can be said to be a key event that affects the future trend of domestic new energy vehicle brands!
This means that in the future, Huawei will not only be the leading provider of intelligent hardware and software, but also a new force in partnership to build carsDeeply bound to several brands, Huawei officially put on the vest of car-making qualifications and went into the water to build cars. The model is a partnership model, which is exactly the same as the current Xiaomi car, without qualifications, but it does not affect production, sales, and service. And in the future, a circle will be formed with Huawei's Hongmeng Zhixing platform as the core, so what about so many brands outside the circle?Don't they need to defend?Don't they need to attack?Will they set up a new smart travel circle to keep warm?For example, will Xiaomi cars pull a few brands to create circles?Will SAIC pull a few brands to create circles, DJI, Geely, BYD, will not play circles?In the future, domestic car companies will be working together and loosely co-operating with the confederation system. But it can also enhance the competitiveness of China's overall products.
2023 is coming to an end, 2023 is not over yet, and there is still a month to go, and it is difficult to expect that there will be surprising stories that shake the market. Because, Xiaomi Auto will be launched in the first half of next year, Rebus will not be idle, looking forward to his new moves!