In the fiercely competitive domestic SUV market, the Chevrolet Trailblazer has not been able to open a good sales situation. Although this mid-to-large SUV has global quality and luxury genes, its sales performance has been unsatisfactory. In the whole of 2022, the sales of the Trailblazer are only 3,312 units, which is not even a fraction of the monthly sales of hot-selling models in the same class. The share in the domestic SUV market is even smaller, ranking 272nd overall, almost ignored by the market.
Entering 2023, the sales situation of the Chevrolet Trailblazer is still not optimistic. The cumulative sales from January to October were only 2,837 units, and its share in the SAIC-GM Chevrolet family was 195%, and the share in the domestic SUV market is as low as 002%, ranking 288th overall. In the medium and large SUV market, the share of the Trailblazer is only 041%, ranking 40th in individual categories. The sales figure for October was 410 units, and the overall ranking in the domestic SUV market fell to 240th, and the share of the medium and large SUV market was only 043%, ranking 29th in individual categories. Compared with the mainstream hot-selling models in the same class, the sales performance of the Chevrolet Trailblazer seems to be far from it.
However, despite the unsatisfactory market sales, the comprehensive strength and cost performance of the Chevrolet Trailblazer are remarkable. As a global SUV model, the Trailblazer comes from a famous family and shares the same powertrain as the luxury flagship SUV Cadillac XT6. The 2023 Chevrolet Trailblazer currently on sale is equipped with a 20T variable cylinder engine, matched with 9AT gearbox, fuel consumption per 100 kilometers is only 74 liters. In addition, the Trailblazer adopts the configuration of rear 5-link single suspension + high-strength subframe, and the hardware strength is far ahead. As a mid-to-large flagship SUV, the Trailblazer has a length of more than 5 meters, a wheelbase of 2,863 mm, and offers 5 and 7-seat layouts, which has a large advantage in terms of space.
In the face of the strong impact of the increasingly involuted domestic auto market and domestic new energy models, SAIC-GM Chevrolet has continuously adjusted its market strategy and lowered the threshold to seize market share. For example, the 2020 650T 5-seater Chevrolet Trailblazer is the first entry-level model with a guide** of 22990,000, only 18 after the discount690,000;The 2022 mild-hybrid 650T 7-seater version is a facelifted entry-level model, with a guide** of 25990,000, after the discount, it only costs 19990,000. The 2023 mild-hybrid 650T model version currently on sale is a new entry-level model, and the guide** is further reduced to 19490,000, only 160,000 after the discount. For a medium and large flagship SUV, such a ** is very cost-effective, which is undoubtedly a great benefit for consumers.
In contrast, although models of the same level such as BYD Song Plus, Honda CRV, and Toyota Highlander have a certain degree of competitiveness, they still lag behind the Chevrolet Trailblazer in terms of model positioning, space performance, and power system. On the whole, the Chevrolet Trailblazer has become a dark horse in the medium and large SUV market with its global quality and luxury genes, excellent hardware configuration, spacious space and ultra-high cost performance. For those consumers who are looking for quality and value, the Chevrolet Trailblazer is undoubtedly an option worth considering.