Recently, Newcastle United reached a multi-year agreement with e-commerce delivery platform Inpost.
Previously, the Magpies' 1-0 win over Manchester United saw the partnership first featured in an advertisement, with the InPost logo printed on a billboard at St James' Park.
The exact duration and value of the transaction were not disclosed.
Rafa Bzzoska, Founder and CEO of InPost Group, said: "This exciting partnership with Newcastle United underlines our commitment to expanding Inpost's presence in the UK and Europe, and delivering best-in-class delivery solutions to a wider audience. Sport is a core strategic pillar for InPost across Europe, and we are thrilled to be adding a football team with such similar beliefs to our growing portfolio of exceptional partners." Consumer demand for e-commerce convenience has never been greater, and we are proud to be partnering with Newcastle United during such a critical period of growth." ”
It is understood that this is the latest sports partnership of the Inpost Group, which announced in October 2023 as an official partner of the Tour de France and in 2022 as an official partner of the Polish Football Federation (PZPN).
Peter Silverstone, Newcastle United's Chief Commercial Officer, said: "This first-of-its-kind Premier League partnership is a clear demonstration of InPost and Newcastle United's shared commitment to innovation and creativity, while putting our fans at the heart of the campaign. Our loyal supporters and Newcastle residents will enjoy convenient, cheaper and greener delivery on the doorstep of their beloved St James's Park. ”
Like Newcastle United, InPost is on a rapid and significant growth trajectory in the UK and internationally, with a 60% increase in international locker locations in 2023 and a 30% increase in the number of parcels delivered using InPost services in the global market.
The club says its live audience reach has grown by more than 48 per cent in Europe and 44 per cent in the UK.