New Trends at the Guangzhou Auto Show: A Strong Counterattack of Fuel Vehicles At the 2023 Guangzhou Auto Show, although new energy vehicles performed strongly, accounting for more than 4 percent, they were in the middle and high-end.
In the market, fuel vehicles have shown strong competitiveness.
Although the growth of new energy vehicles in the range of less than 300,000 yuan** is strong, in the range of 25-300,000 yuan, the sales of fuel vehicles exceed 2 of new energy vehicles5 times this.
The trend is mainly due to the fact that ICE vehicles can still provide superior product strength in the mid-to-high-end market.
In addition, the strong strength of fuel vehicles in core internal combustion engine technology and hybrid technology, as well as the advantage in the market of more than 350,000 yuan, make fuel vehicles compete.
to remain strong.
In the market of less than 100,000 yuan, fuel vehicles still occupy the absolute majority, accounting for more than three-quarters of sales.
Sales at one price point are declining. In the price range of 10-150,000 yuan, fuel vehicles also occupy an absolute majority, accounting for about 68% of the total sales.
Although new energy vehicles have grown in the mid-to-high-end market, they are still facing the crushing of fuel vehicles in the market of less than 100,000 yuan.
As fuel vehicles still have a variety of advantageous products in this price range, new energy vehicles still need to face certain challenges if they want to make breakthroughs in this field.
At the Guangzhou Auto Show, fuel vehicles showed a strong counterattack in the mid-to-high-end market, especially in the market of 25-300,000 yuan and 100,000 yuan.
Maintain an absolute competitive advantage.
With the involvement of some luxury brands and technological innovation, fuel vehicles may continue to show strong competitiveness in the mid-to-high-end market in the future, while new energy vehicles still need to be sold at various prices.
The segment is constantly working hard to gain a larger market share.