With the rapid development of mobile Internet, e-commerce platforms have become one of the main channels for people to shop. Among the many e-commerce platforms, Douyin's Douyin store has gradually emerged. As an e-commerce platform based on short **, Doudian relies on Douyin's huge user base and traffic dividends to attract many merchants to settle in and promote their products.
1. What is the initial score of the Doudian experience score?
The initial score of the Doudian Experience Score is based on the merchant's historical data. Specifically, the Doudian Experience Branch calculates based on customer evaluations of product quality, logistics speed, after-sales service, etc., including factors such as the comprehensive score of buyer reviews, customer complaints, and the historical performance of merchants. Through the comprehensive evaluation of these data, Doudian will generate an initial experience score for the merchant.
This initial rating doesn't start from scratch, but is based on the merchant's historical performance. If a merchant has good user reviews and high-quality service from past sales, then his initial rating will be relatively high.
Conversely, if the merchant's historical performance is not good, then his initial rating may be lower. Therefore, in addition to providing high-quality goods and services, merchants also need to pay attention to maintaining customer evaluations to maintain a high initial experience score when operating a Dou store.
2. How long does it take for the score of Doudian to be cleared?
The experience score of Doudian is not permanent, it will gradually decrease over time. Specifically, the score of Doudian will gradually decay within 30 days until it is cleared. In other words, merchants need to re-accumulate positive reviews from users every 30 days to improve their experience scores.
This scoring mechanism is designed with two main factors in mind. First of all, Doudian hopes that merchants can maintain long-term service quality, rather than ignoring the user's experience just for the sake of short-term profits. Through the attenuation mechanism of ratings, Doudian encourages merchants to continue to provide high-quality goods and services to maintain a high experience score.
Secondly, the zeroing mechanism of the score is also to give new merchants who join Doudian the opportunity to show their strength. If the ratings are valid, the accumulated advantage of the old store will continue to expand, and it will be difficult for the new store to compete with it. By clearing the market regularly, Doudian provides an opportunity for new stores to re-present themselves and also increases the fairness of market competition.
In short, the experience score of Doudian is an important part of the operation of Doudian, and sellers need to pay attention to the improvement and maintenance of experience scores. Only by providing high-quality products and services can we win the trust and praise of buyers, thereby improving the experience score of Doudian and attracting more buyers. ”