At 9:30 p.m. on December 23, the webcast host Xie Qingshuai announced in the program that there would be major news revealed, which immediately aroused the interest and expectations of the majority of netizens, and they stayed in the live broadcast room to wait for Xie Qingshuai's announcement. However, an unexpected scene occurred at the time. In the process of waiting, Xie Qingshuai kept selling various goods, which made netizens scratch their heads. This move can't help but make people wonder if Xie Qingshuai just deliberately created a "hanging appetite" scene in order to attract the number of viewers and increase his popularity?
1.The number of people in the live broadcast room is overwhelming: Xie Qingshuai continued to promote goods before the announcement, extending the live broadcast time and attracting more netizens to enter the live broadcast room**, in order to achieve the effect of an explosion in the number of viewers. After all, in the current fast-growing self-leading industry, the number of audiences is one of the important indicators to measure the influence of a self-leading person.
2.Create suspense and topic: By announcing a major news in advance and conducting continuous sales before the announcement, Xie Qingshuai successfully created suspense and topic effect. This sense of suspense and uncertainty has aroused the curiosity of netizens about the big event he is about to announce, and it has also caused discussions and exchanges between them.
3.Increase the degree of popularity: With the help of the way of arousing people's appetite, Xie Qingshuai successfully attracted the attention of a large number of audiences, which not only increased his own popularity, but also brought more attention to his brand partners. In this way, Xie Qingshuai can quickly increase his popularity in a short period of time and lay the foundation for future development.
1.Is there really big news?: Although Xie Qingshuai kept selling goods before the announcement, we had to think about the question of whether the promise of announcing a big event at 9:30 was realIs he just using this promise to attract the audience's attention and then sell the merchandise?This is undoubtedly an act of deception for the majority of netizens, and it also hits his credibility.
2.Have you lost your original intention?: Xie Qingshuai, as an online live broadcaster, was originally supposed to attract the audience with the purpose of sharing valuable information and bringing joy to the audience, but in this scene, he was full of sales and seemed to have lost his original intention, which caused netizens to question whether he had changed his taste.
3.Does self-interest take precedence over the audience?: Xie Qingshuai brought his family to the stage and carried out sales activities in the live broadcast room, which undoubtedly caused dissatisfaction among netizens. They think that Xie Qingshuai disregards the feelings of the audience for his own interests, and this behavior makes people feel disappointed and helpless.
As an audience and audience, we can objectively evaluate the behavior of Xie Qingshuai to hang the audience's appetite. Although the practice of whetting the audience's appetite can bring short-term attention and **, for a long time, this kind of deception of the audience cannot be sustained. Netizens need content that is sincere and valuable, not fooled and misled.
Xie Qingshuai, as a self-editor, should recognize this. While chasing traffic and attention, you should pay more attention to providing quality, honest and valuable content, and constantly improve your professional standards, so as to win the trust and support of the audience.
In short, it is not a long-term solution to arouse the audience's appetite, and only sincere efforts can win the recognition and respect of the audience. Xie Qingshuai needs to reflect on his behavior, return to his original intention, and re-examine his orientation towards content creation in order to stand out in the fierce competition. At the same time, the audience also needs to keep rational thinking about various tricks in the entertainment industry, and be cautious about those stars and self-leaders who only pursue popularity by unscrupulous means, and do not blindly follow them, so as to truly achieve a balance between rational consumption and spiritual pursuit.