Action is the beginning of knowledge, and knowledge is the completion of action!
Ultimate Evolution: 2024, Survival of the Fittest!
2023 flies by and passes "magically".
Some people say that the market is bleak, and the transaction volume of the property market is only half of that of previous years, but some people say that they have seen the opportunity from this winter, followed the changes in the market and adapted themselves, and finally achieved the cycle through continuous efforts and persistence.
So in this evolution, those who lie flat see "despair", and those who complete the evolution see "hope".
That's right, the wheel of the times has slowly moved forward, and the evolution of natural selection has been fully opened, just as the year-end plan of the Dongcha property market said, the industry has undergone great changes, and in the future, the survival of the fittest.
From Savage Growth to Long-termism: The Transformation of Real Estate Enterprises
2023 is a year for everyone to change, of course, as a witness and recorder of the industry, the Dongcha property market is not only seeking change, but also observing the changes in the industry.
This year, even laymen have heard of the drastic ** of real estate companies. This year, real estate companies are reshuffling and evolving.
The real estate industry has entered the iterative stage, high turnover has become a thing of the past, those who did not step on the brakes in time have withdrawn from the historical stage, of course, there are some are struggling to save themselves, and there is no way out according to the conventional routine. Those developers who truly understand that housing is not speculation, strictly control leverage, and take product power as the king, will win in this wave of industry changes.
In 2023, we have seen the shrinking demand in the residential market, and of course, we have also seen the changes and adaptations of real estate companies. In the past, we believed that the focus of real estate companies was on commercial housing, but now urban renewal, health care and other industries have become the "new track" of real estate companies.
In the current market, we must not only achieve the advantages we are good at, but also change our thinking, find a "new track" and "new model" to adapt to the current market, and work in parallel to each other, so as to seize the opportunity for survival and development in the upcoming "iteration period".
From Savage Growth to Professional Compliance: The Transformation of Industry Practitioners
This is a "non-professional" review of a buyer who came to Shenyang.
Some of your real estate consultants are too unprofessional, not to say that the reception service is too much, but there is too much lack of professionalism", he said, "as a potential sector, the real estate consultant does not know the plate planning, where the potential is, and even does not know the advantages of their own products, they will only say 'how much area do you want to see', 'can you accept this price', 'no, I will help you apply for some discounts'."
Indeed, when the property market was booming, it was the selling market, and buyers could use the house to grab the house at the sales office, and the real estate consultant at that time may not need a detailed introduction to reach a deal, ignoring the professional research, only memorizing the rhetoric, and knowing little about the grasp of the market, the status of the surrounding projects, and other further content. After this round of industry changes, if there is no improvement in professionalism, some practitioners whose professional quality needs to be improved will be eliminated, and the industry will gradually move towards a more standardized and professional road.
And the rise of the second-hand housing market in 2023 is not just about the two factors of "fear of off-plan housing" and "**" among buyers. The author has been in contact with a number of brokers and found that professionalism has helped them achieve good results.
This has a lot to do with the continuous standardization and specialization of the second-hand housing market.
Not long ago, the Shenyang Municipal Real Estate Bureau held the "Shenyang City Standardized Real Estate Brokerage Service and Practitioners' Real-name Registration Work Deployment Meeting". Discussions were held on further regulating real estate brokerage activities, protecting the legitimate rights and interests of both parties involved in real estate transactions and brokerage activities, and promoting the healthy development of the industry.
For the industry, real-name registration, training and examination, and the establishment of an evaluation system have further "cleaned" the practitioners, so that the quality of real estate services is more refined and standardized. Obviously, this kind of change from the industry is affecting the front-line real estate people, and a more professional and standardized team of brokers is gradually being established.
As the market enters the new normal, it is not easy for front-line salespeople to "sit and wait for customers", and it is almost impossible to even maintain the status quo. If you want to live, if you want not to be eliminated, improve yourself, and change yourself, it is already the only way, such as doing short ** and doing live broadcast to expand customers.
Again, evolution begins, survival of the fittest.
From savage growth to specialization, refinement, and innovation: thinking about the property market
The changes in the market affect the real estate industry, real estate people, and in fact, upstream and downstream enterprises. As a vertical category of the real estate industry, the Dongcha property market is also deeply affected by the changes in the industry.
As a vertical self-a**, now 7 years have passed, and the Dongcha property market is recording Shenyang at the same time, it is also looking at itself.
Looking back at 2023, we are still active in the front line of the real estate industry, with every new policy issued, every land transaction, and every new project opened, and the Dongcha property market is at the forefront.
Looking back at 2023, every time we live broadcast, we have directly hit the market changes, and every short ** has recorded the development of the city.
Looking back at 2023, it is a year of growth for the property market matrix of Dongcha, this year, our matrix numbers "Property Market Insights", "Speculative Shengjing", "Liaoshen Affairs", "Liaoshen Raiders", etc. have gained new attention, won new honors, and discovered a new future.
This year, we walked in the field of real estate, and at the same time, we also saw a broader world extended by the industry.
Perseverance and change are "Survival of the Fittest".
In 2024, we will continue to pay attention to and deepen the development and future of the real estate industry, adapt to the changes of the times, and extend our tentacles to various fields related to real estate, including commercial real estate, including cultural tourism industry, and medical care.
In 2024, we will not only extend our tentacles to every field, but also continue to improve ourselves and realize the diversified development of self-leading export categories.
In 2024, we will not only improve the ** type of reports, but also make drastic changes in short**, live broadcast and other aspects at the same time, and give back to all netizens for their support and attention to the Dongcha property market with more innovative and ornamental content.
In 2024, we will integrate high-quality resources, attack matrix, seek all-round and multi-field cooperation, and continue to expand diversified tracks while deeply cultivating advantageous fields, and work with more partners to tide over the difficulties together.
Let's leave all our regrets to 2023, 2024, let's welcome recovery and hope together!
Turn the page in 2023