Easy car originalJoint ventures such as the Tiguan L and R**4 used to be the standard answer for 200,000-class SUVs. Now you find that they are a little powerless, the Internet popularity is gone, and all that remains is the shouting of price reductions and fire sales, and the terminal discounts even reach tens of thousands of ......
The following is the sales volume of the top 10 domestic 200,000-300,000 joint venture SUVs in the past one or two years, and most of the joint venture SUVs have experienced varying degrees of sales contraction.
All kinds of signs show that the era of 200,000-level joint venture SUVs is gradually coming to an end.
The rise of Chinese brands represented by BYD is accelerating the end of the era of joint venture brands. From the intensive launch of the champion version of the same price of oil and electricity, to the recently launched oil-to-electricity huge discount activities with a limited time discount of 5,000 to 20,000 yuan, BYD has made the joint venture fuel vehicles lose the competitive advantage of all dimensions, and the situation is becoming more and more passive. Among them, the Tang DM-i Champion Edition enjoys a discount of up to 15,000 yuan for a limited time, further speeding up the process of converting Chinese brand oil to electricity in the 200,000-level market.
Under this general trend, the joint venture dealer channel has to face a major reshuffle, and the secondary market with worse self-help ability is even more inevitably panicked, and retreat, bankruptcy, and bankruptcy are likely to be their ultimate fate.
1. The time of the Tiguan L's has passed
With a car purchase budget of 200,000 yuan, family consumers often need an all-round SUV, which must not only meet the most basic family scene car needs, but also meet the most core economic needs, and achieve high quality expectations.
More than that, today's consumers are becoming more and more discerning in taste, and there are more and more stringent new requirements for this class of SUVs, or it can be said that their consumption mentality has changed dramatically.
On the one hand, with the advent of the general trend of new energy and intelligence, the products that consumers now need are completely different from the definition and concept of the fuel era on the basis of satisfying the economy. In the past, consumers would discuss horsepower, but now consumers are more interested in pursuing trendy things such as computing power, "color TV refrigerators", and car machine intelligence.
On the other hand, in the context of the liberalization of the national birth policy, large-space SUVs based on family multi-person travel have become a rigid demand, they must not only be able to load a large space for a family, but also allow passengers to sit comfortably and have a sense of security.
In the face of new needs and trends, it is difficult for those German, Japanese, and American joint venture SUVs to meet the needs of consumers. They have always had a lot of criticisms: the guide price is high, you can only buy a low-profile version with a simple configuration for 200,000 yuan, the interior plastic feeling is coming, the materials are rough, and the strong power and low fuel consumption can not be both.
Therefore, the decline in sales of 200,000-class joint venture fuel SUVs is not enough. On the contrary, the current Chinese brands are too involuted, and the product definition is more in line with the tastes of Chinese consumers, and they know how to create a satisfactory family SUV.
You want both strong power and low fuel consumption, and Chinese brands will provide you with two mainstream options: plug-in hybrid and pure electricWhen you want a large space, the Chinese brand can also give you a leapfrog size;When you want to be safe and comfortable, there are all ...... for active and passive safety, assisted driving, leather seats, and light luxury sound response
Among them, BYD Tang performed the best, with cumulative sales of more than 120,000 units from January to November 2023, achieving sales of more than 10,000 units for 10 consecutive months.
There is no doubt that Tang has completed the catch-up and subversion of joint venture cars such as Tiguan L and Rongfang R**4, and has become a proper mainstream mid-to-high-end SUV head upstart.
(2) Why do you choose Tang DM-i?
As mentioned earlier, an excellent 200,000-class SUV must be an all-rounder, and if you look at the Tang DM-i from this perspective, you can see why it can bring down the joint venture SUV.
The first is space, which is a big selling point for family 7-seater SUVs, but in fact, the third-row space of many SUVs is easy to overlook, and the cramped and uncomfortable space is a pain for adults.
The length, width and height of the Tang DM-i are 4900*1950*1725mm, and the wheelbase is 2820mm, and the overall size is larger than the CR-V and Tiguan L at the same price.
At the same time, Tang DM-i focuses on a large 7-seat layout, and the seats support graded reclining, so when a family travels with many people, the ** sitting in the third row will not be too aggrieved.
The rear trunk is spacious enough to reach 235 liters even without folding down the third row. When traveling, you can easily store 20-inch suitcases and large backpacks.
When more and larger objects need to be loaded, the second and third rows can be optionally folded, and the rear trunk volume can reach a maximum of 1655L. The entire space can be switched according to different scenarios.
Secondly, fuel economy is also a core element of buying a family car.
With the blessing of the DM-i system, the combined fuel consumption of the Tang DM-i Champion Edition WTLC is 127L 100km, the lowest fuel consumption is 55L 100km, comprehensive range up to 1110km. In other words, the Tang DM-i Champion Edition can gallop all the way when it is fully fueled and fully charged, and there is no need to worry about replenishing energy whether it is returning home across provinces during the Spring Festival or going on a long-distance vacation.
If it is a daily short-distance trip or city commute, users can even choose pure electric travel, with 40kW fast charging to ensure charging efficiency, coupled with a maximum NEDC pure electric range of up to 200km, a full charge can meet the needs of a week's commuting.
These are the car experience that is difficult to surpass the joint venture fuel SUV at present, such as the Tiguan L plug-in hybrid version of the NEDC pure electric range of only 55km, in the eyes of many people, at most it is only a "test" model, there is no way to meet the daily high-frequency pure electric travel.
When it comes to travel or family travel, some icing on the cake features are also essential, and at this time, children and the elderly are the core of the family, and their respective needs must be met first. For example, is it comfortable for the elderly to ride?How do you pass the time when your child is bored?
This is indispensable for the heating and ventilation of the front row provided by the Tang DM-i Champion EditionThe second row of the Tang DM-P four-wheel drive flagship version can also be equipped with optional heating, ventilation and massage.
15.The 6-inch central control screen can provide a variety of entertainment functions, and the voice interaction in all scenes is easy to operate. In order to further enhance the sense of class, Tang DM-i Champion Edition also provides a 5G Dynaudio smart** cockpit, 31-color interactive atmosphere lighting, panoramic sunroof, etc.
Upgrade to 6The 6KW VTOL mobile power station can also allow users to unlock a new life of outdoor camping and travel.
With a budget of more than 200,000 yuan, the joint venture SUV cannot expand other car scenarios, and only gives an interior full of plastic and no atmosphere.
BYD often says that safety is the greatest luxury, and the Tang DM-i Champion Edition is no exception.
First of all, in terms of software, the lowest version of Tang DM-i is equipped with a wealth of active and passive safety, including forward collision warning, low-speed driving warning, etc., and Tang DM-i is also equipped with intelligent safety assistance driving systems including ICC intelligent pilot, LKS active lane keeping, LCA parallel assist, etc.
In terms of hardware, Tang DM-i uses an industry-leading blade battery and a 77% high-strength rigid body. Comprehensive security can protect the whole family.
At present, the Tang family has become the choice of more than 560,000 families, and the huge user base is the dazzling medal of the Tang family, which proves that it has been verified by the market for a long time for vehicle quality, durability and reliability.
According to the list of value retention rate released by the first before, Tang DM-i's value retention rate ranks second, with an average value retention rate of 801%, with a 3-year retention rate of 747%, much higher than the industry level.
High ownership and high retention rate are the best embodiment of the strength and value of Tang DM-i.
3. Summary of views:
There is no doubt that Tang DM-i is a first-class family SUV with comprehensive quality, on the basis of both performance and economy, in the three dimensions of safety, comfort and space, "think about what consumers think".
The joint venture SUV is stuck a few years ago, the product concept, experience and Chinese brand SUV form a generational gap at the level of product power, and it is only at the basic functional level of household manning, no wonder more and more young people do not buy it.
As the saying goes, there is no harm without comparison, and under the Tang comparison, the joint venture fuel SUV is no longer effective. If you need to choose between the joint venture car and the Tang DM-i, who will choose the product of the old era?