Written by |Xiao Budong.
Edit |Lee Shin Ma.
Title Picture | ic photo
Like a seaweed seaweed.
Seagrass seaweed. Go with the flow.
Seagrass seaweed. Seagrass seaweed.
Dancing in the waves.
Xiao Quan's song "Seaweed Dance" released in 2017 exploded on the short ** platform in 2018 and became popular all over the country. On the first day of the Lunar New Year in 2019, with the release of the phenomenal movie "Wandering Movie", as an interlude, this song has also become a classic memory for many people together with Wu Mengda's superb performance.
The transmission path of popular songs has changed due to the emergence of short ** platforms, and at the same time, short ** is inseparable from good **. On a short** platform. Many popular **Divine Comedies are even more widely spread than the short ** itself, which can be said to be the aftermath of the three days around the beam, which impresses many short ** lovers.
For short **, ** as a BGM (background**) can enhance emotional expression, create a specific atmosphere, and improve the narrative of short ** content. In short, it is already an inseparable part of the short and is one of the indispensable audio-visual experiences in the mobile Internet era.
Naturally, the importance of short platforms has never been overlooked. On December 19, Kuaishou released the "2023 Kuaishou Ecological Data Report" (hereinafter referred to as the "Report"), covering various dimensions such as creators, people, copyright owners and audiences, and comprehensively summarized the new changes in the ecology of the Kuaishou platform in 2023, as well as the future development plan of Kuaishou in the industry. From this, we can also get a glimpse of the influence and unique charm of the short field.
Kuaishou, what songs do we all listen to?
This year's first phenomenal industry hit song is "I Hope You Are Loved by the World" from Lu Koukou, which has become the first song of Kuaishou to broadcast more than 1.55 million daily on a single platform, and often appears in various cute pets and emotions.
Quick worker.
And Pikachu Duoduo's "Sunset Kisses the Silver Sea of Light", with a strong rhythm and warm power, has swiped the screen strongly through the list of heroes card points, sweet and cute gesture dances and other dominant gameplay, and has promoted a number of **over one million**.
Quick worker.
At the same time, a large number of popular songs also lead the trend trend in 2023. According to the report, there are 42 BGMs that have been used more than 10 million times this yearThere are 515 BGMs with more than 1 billion short *** times. Among them, Jay Chou, Su Tan Tan and other ** people have the most popular songs.
2023 Kuaishou ** Ecological Data Report".
According to statistics, in the whole year of 2023, Kuaishou has 3400 million users have released 10.6 billion of them, which have been more than 20 trillion times, of which 386.4 billion are popular songs.
Among short**BGM users, 52% are women and 48% are men. There is not much difference between the genders, however, male creators prefer to use ** that symbolizes suspense, excitement and dancing **, while female creators are more inclined to sweet, romantic and cute**.
Among the ten cities where users especially like to use BGM for short ** creation, Harbin, Changchun and Shenyang are on the list, and the impression that the Northeast veterans can sing and sing is a "real hammer".
2023 Kuaishou ** Ecological Data Report".
In terms of style, pop**, featured DJ, electronic dance music, light**, hip-hop rap, children**, national style and ancient style, rock music, Chinese tradition**, and rhythm and blues have become the top 10 of BGM's popularity.
From the perspective of age structure, the post-00s generation is the most, accounting for 31%, which is worthy of the generation of the Internet. Compared with the post-70s, they prefer to use traditional Chinese music ** and rock music to express inspirational and atmospheric emotions, representing excited, cute and fresh electronic dance music and children**, and have a large audience in the post-80s, post-90s and post-00s.
2023 Kuaishou ** Ecological Data Report".
Kuaishou feeds back**
*Sounds good, but the money is all made by the short** platform?That's the stereotype.
As a new form of entertainment, just as smartphones have squeezed out the ecological niche of the Walkman, it has also squeezed out people's time to listen to songs in the past. But since we realize that short and short can complement each other, the short platform, especially the head platform, will not kill the chicken and take the eggs, but will promote the prosperity and symbiosis of the two.
As early as 2018, Kuaishou began to officially promote the legalization of **copyright. In 2021, Kuaishou launched the standardized dual-scene settlement method of short and live broadcast for the first time in the industry, and at the same time opened the settlement channel to companies and independent people, as long as there is a fee for using Kuaishou, and there is no upper limit on the settlement amount, the purpose is to promote the comprehensive standardization of consumption in the field of short and live broadcast, and to provide a long-term and benign commercial income model for copyright owners and creators.
In hindsight, the value of this initiative was verified by the income of real gold. According to statistics, the total settlement amount of copyright companies increased by 367%, and the average copyright income per company increased by 460%;Among the ** people with income, more than 56% of them have less than 10,000 fans;Nearly 50% of the song usage on the platform is contributed by "non-hit songs".
In 2023, Kuaishou** will facilitate the commercial scene cooperation of 68 songs for 30 copyright companies, with a total value of 8.07 million yuan;The amount of copyright settlement increased by 15 year-on-year5%, and the number of people with copyright income increased by 26 year-on-year2%, and the company with copyright income increased by 12 year-on-year8%。Up to now, Kuaishou has cooperated with more than 1,000 copyright companies, with a cumulative collection of more than 10 million songs, more than 100 billion online activities, and 5 million submissions.
At the same time, more ** people began to operate short ** accounts on Kuaishou and show their talents in the live broadcast room, and Kuaishou also launched a series of ** activities.
In 2022, Kuaishou and top ** people launched the "Dawn Project", with a total of 900 million topics and more than 3,000 original songs. The "Year-end Dawn Ceremony" was exclusively broadcast by Xinhua News Agency, and the ** data exceeded 75 million+, reaching the top level of the annual live broadcast of central media.
In 2023, Kuaishou** will launch an annual IP series of activities - "Treasure ** People Plan", which provides Kuaishou ** people with a variety of special ** gameplay and display stages, such as street roadshows, atmospheric singing, hidden singers, national tide**, dynamic performances, hot song covers, etc. In addition, it also regularly launches original topic activities such as singing and playing, plans exclusive activities for high-quality people, creates customized songs, and helps people grow rapidly through 100-million-level traffic support.
2023 Kuaishou ** Ecological Data Report".
In 2023, Kuaishou** has signed contracts to lock in more than 300 **value** people, and the proportion of **people with more than one million fans** is as high as 20%, and support policies will be provided for potential **people from different fields to help create popular songs. Kuaishou** also continues to launch its own copyrighted songs and explores special publicity and promotion gameplay.
As a daily active user up to 3With a short live broadcast platform of 8.7 billion, Kuaishou has continuously injected new vitality into its "short + ecology" by promoting the development of **people and **company.
In the upcoming 2024, Kuaishou** will launch the "Annual Plan for Song Promotion", *which, like , should be an unlimited value that is not defined. Kuaishou hopes to collect more high-quality songs through the plan and create industry hits.
2023 Kuaishou ** Ecological Data Report".
In 2024, the Kuaishou ** service will also be upgraded. Kuaishou** will launch a joint service integrating songwriting and singing and promotion in the "Dawn Project" to create an integrated service window of "song cooperation + customized promotion". Kuaishou** will also bring a new copyright incentive plan, "income increase, traffic increase, fairness and clarity, diversity and openness".
Short**+=?
The 2022 General Report on the Development of China's Industry pointed out that the short platform has improved the degree of digital communication. The short "visualization" and "interactivity" have broadened people's creative ideas and provided convenience for the public to appreciate art.
In fact, not only Kuaishou, but Douyin has also built a high-speed channel for ** people a long time ago. For example, Douyin's special plan to support original talents, the "Douyin Sees** Plan", has been held for six consecutive sessions since its launch in 2018. The "2022 Douyin See** Plan" attracted 140,000 ** people signed up, 360,000 songs.
The short ** platform represented by Kuaishou and Douyin not only brings more incremental space for the development of the Internet, but also brings new opportunities to the traditional digital ** platform. For example, the accompaniment industry has gradually formed a more mature market, and NetEase Cloud's layout of the beat (accompaniment) trading platform has undoubtedly seen this trend.
At the beginning of 2022, NetEase Cloud**'s "Beatsoul" was officially launched, marking the start of the copyrighted Beat trading platform in China. As a result, the industry has entered the "e-commerce era", and the traceability monitoring of the whole network has also taken an important step in copyright protection.
In the future, we will be fortunate to see a more prosperous, mutually beneficial, and win-win symbiotic "short**+ ecology".