Recently, the "Xidu Festival" created by Changying Group and Jilin Eagle Media*** won the 2023 China New ** Ranking Best ** Festival Brand Award, which is the only ** festival in the three eastern provinces to win this award.
It is understood that the Best Festival Brand Award of China's new ranking list is one of the important awards in China's first industry, and the selection of the best festival brands with outstanding performance in the planning, organization, and implementation of the festival and has made important contributions to the promotion of culture. With its unique planning concept, rich and diverse content and high-level execution, Changchun Xidu Festival successfully stood out and became the winner of the award.
In recent years, as a form of cultural industry, the first festival has demonstrated its unique advantages in the field of cultural tourism and has become a new business card of urban cultural tourism. Changying Group has effectively promoted the concept of "industry assistance for filming" in the "Six Major Film Concepts", actively explored the new development model of "first-class tourism", deeply excavated the cultural connotation in an innovative way, enhanced the attractiveness of Changchun as a tourist destination, and stimulated the secondary consumption of Changchun tourism. Since the first Changchun Xidu Festival, it has received warm attention from the audience and enthusiasts. Every year, the festival attracts the participation of a large number of well-known people and bands at home and abroad, and dedicates a wonderful feast to the audience.
The 2023 Changchun Xidu Festival will use the cross-border combination of "rock + hip-hop" to allow outstanding people and bands at home and abroad to show their talents, and the audience will also have the opportunity to appreciate the diversified style, which has built a bridge for the exchange and dissemination of culture. This festival detonated the whole country and had a huge impact, promoting the brand of Jilin Province's Xidu Festival to the whole country, making Xidu a new Changchun city label. In the future, Changchun Xidu Festival will continue to uphold the concept of innovation, diversification and internationalization, continue to launch more high-quality content, present a more exciting feast for the audience, and strive to build the "Xidu Festival" into a cultural and entertainment IP in Jilin Province and a new driving force for the development of "new economy", "new consumption" and "new business formats" in the province.
Author: Jilin **Quan**Reporter Ma Lu.