Read Li Bai and travel to China", recite poems to win tickets, meet to see exhibition tours, food strategy tours, national style Hanfu travel photography, and travel ...... with performancesSince the beginning of this year, new forms of tourism, new products and new phenomena full of cultural flavor have frequently come out of the circle, and remarkable results have been achieved in "promoting the in-depth integration and development of culture and tourism". The national culture and tourism system has conscientiously implemented the spirit of the 20th National Congress of the Communist Party of China, and under the guidance of first-class cultural thought, it has launched a series of innovative work measures to gather more new momentum for the high-quality development of tourism with cultural and plastic tourism and tourism to highlight culture.
Policies have gained new momentum
The introduction of cultural and tourism integration policies, the construction of cultural and tourism integration projects, and the promotion of cultural and tourism integration routes ......Since the beginning of this year, a series of innovative measures have effectively promoted the in-depth integration and development of culture and tourism.
In order to further provide support and guidance, in February this year, the Ministry of Culture and Tourism issued the "Notice on Promoting the Deep Integration and Development of Intangible Cultural Heritage and Tourism", proposing to strengthen the project combing, highlight the characteristics of categories, integrate into the tourism space, enrich tourism products, set up experience bases, protect cultural ecology, cultivate characteristic routes, and carry out two-way training 8 key tasks.
In terms of the integration of culture and tourism, various localities have also launched effective policies and measures according to local conditions.
In February, the General Office of Zhejiang Province issued the "Implementation Plan for the Deep Integration of Culture and Tourism in Zhejiang Province (2023-2027)", proposing eight actions and safeguard measures, including the creation of provincial cultural logos, the construction of cultural and tourism industrial belts, the traction of major projects, the expansion of cultural and tourism industries, the improvement of carrier energy levels, the creation of cultural and tourism consumer brands, the deepening of exchanges and cooperation at home and abroad, and the optimization of environmental facilities.
In March, the Shandong Provincial Party Committee and the Provincial Party Committee issued the "Opinions on Promoting the Deep Integration of Culture and Tourism to Promote the High-quality Development of Tourism", adhering to the concept of "everything can be traveled, everywhere is a scene", and put forward 20 specific measures to focus on creating an upgraded version of "Hospitality Shandong".
In April, the General Office of the Gansu Provincial Party Committee and the General Office of the Gansu Provincial Party Committee issued the "Implementation Opinions on Promoting the Deep Integration of Culture and Tourism to Achieve High-quality Development", deploying 18 tasks in 4 aspects, and putting forward the development goal of "building a culturally strong province that is coordinated and adapted to the practice of Chinese-style modernization in Gansu, and matches the profound cultural heritage and rich cultural and tourism resources".
In September, the Jiangsu Provincial Department of Culture and Tourism issued the "Implementation Opinions on Promoting the Deep Integration and Development of Intangible Cultural Heritage and Tourism", proposing nine key tasks such as cultivating and recommending intangible cultural heritage items and giving full play to the characteristics of traditional folk culture.
He Xiaozu, Secretary of the Party Leadership Group and Director of the Gansu Provincial Department of Culture and Tourism, introduced that in 2023, Gansu will take the integration of culture and tourism as a breakthrough in improving the quality and efficiency of the industry, and carry out 20 special actions, focusing on the development of cultural and tourism products such as ecological health care, research travel, and intangible cultural heritage experience, and implement more than 600 cultural and tourism projects, with an actual investment of more than 14.7 billion yuan. In the future, we will strengthen the implementation of measures in four aspects: resource integration to promote joint construction, product integration to promote innovation, industrial integration to promote industry development, and market integration to promote income generation, and strive to promote the deep integration and high-quality development of culture and tourism in the province.
The frequent introduction of such policies in various places is a specific action to implement the spirit of the 20th National Congress of the Communist Party of China, which is intended to promote the deep integration of culture and tourism, innovate the supply of tourism products, improve the quality of tourism products, promote the recovery and accelerated development of the tourism industry, and is also the embodiment of the implementation of the requirements of expanding domestic demand and deepening the structural reform of the supply side. Wang Ping, a professor at the Department of Law of the College of Applied Arts and Sciences of Beijing Union University, believes that the deep integration of culture and tourism has enhanced the cultural connotation of tourism, enhanced the diversity of cultural development, and well adapted to the quality, diversification and personalized tourism needs of the people.
The product is out of the circle and shows vitality
Check in Hangzhou morning play to experience a healthy, energetic and green Hangzhou-style lifeStroll through the streets of Shanghai for a citywalk with readable architectureTravel with the event, and enjoy the Dong song and other special performances in the fiery atmosphere of Guizhou's "village ba" and "village super".Wearing Hanfu to meet the ancient city of Luoyi, feel the stories in the history books "go down" and the traditional culture "tide up";Rushing to Beijing for a concert, the "special forces" all-night experience ...... walkingFrom the bright sky to the bright lights, the integration of culture and tourism can be wonderful at every hour. Culture and tourism departments at all levels across the country have taken multiple measures to make "poetry and distance" more natural and more harmonious in creating a better life.
Various localities continue to create new experience scenes, and cultural tourism projects and products that carry the excellent traditional Chinese culture have attracted much attention.
In order to let more people feel the charm of traditional culture, poetry and Shu Dao Jianmen, since the beginning of this year, the Jianmen Pass Scenic Area in Guangyuan City, Sichuan Province has launched a preferential activity of "Reciting the "Shu Dao Difficulty" Award Tour Jianmen Pass". "As long as tourists can recite the full text of "Shu Road Difficulty", they can get 1 ticket to the scenic spot for free. So far, the number of participants in the event is 6230,000 people, of which, 570,000 people successfully challenged, and the success rate of the challenge exceeded 91. Xia Zhipeng, head of the brand department of Jianmenguan Scenic Area, said that many tourists feedback that the activity is very distinctive, and it is a good opportunity to dialogue with the ancients and embrace history.
At the end of September, the Hainan Tanjia Museum, which looks like a Tanjia hat, was opened. The museum is integrated with modern space art, new exhibition and performance technology and innovative activity models, giving new vitality to the ancient Tanjia culture. "We have jointly launched the 'Monkey Fun Tanyun Tour' research route with the Tanjia Museum, which is very popular with children. Xing Fuhai, deputy director of brand operation of Nanwan Monkey Island Ecotourism Zone, said that he will continue to optimize and enhance the experience of tourists, develop new research content, and create a one-stop practice classroom of "learning and learning".
The village super "village ba" is wonderful enough, I didn't expect the national culture of Guizhou to be so interesting, we experienced the Miao year, walked into the traditional village, and I want to come again next time. Not long ago, Zhang Ping, a tourist from Guangdong who came to southeast Guizhou for two weeks, said. Since the beginning of this year, Guizhou has deeply excavated the cultural resources of various places, and launched 9 boutique routes that integrate red culture and tourism resources, 30 intangible cultural heritage research and travel routes, as well as village tourism routes such as "Village BA" and "Village Super".
Tang Xiaoyun, vice president of the China Tourism Academy, said that all localities have cultivated cultural heritage, promoted the transformation of cultural and tourism resources into cultural and tourism products, and formed a large tourism industry with multi-point support, multi-industry symbiosis and diversified integration, and stimulated consumption potential with rich product supply and diverse integration formats.
Demonstrate brilliance to the future
Based on the new stage of development and aiming at the new development needs, it is an important task for the current and long-term cultural and tourism work to promote the deep integration of culture and tourism at a deeper level, a wider range and a higher level. Not long ago, the Ministry of Culture and Tourism, together with the Ministry of Natural Resources and the Ministry of Housing and Urban-Rural Development, announced the construction units of 50 national demonstration zones for the integrated development of cultural industry and tourism industry, aiming to provide demonstration and model for the in-depth integration and development of culture and tourism.
Wuchang District, Wuhan City, Hubei Province was selected as the construction unit of the demonstration zone. Since the beginning of this year, focusing on the historical node of the 1800 years since the founding of the ancient city of Wuchang, Wuchang District has actively explored the cultural context activation method of "viewing, perceiving, and reading", taking the creation of the ancient city IP as the starting point, highlighting the fireworks and providing citizens and tourists with a "cultural tourism feast". "In the next step, we will deeply explore the connotation of Wuchang Yangtze River culture, revolutionary culture, excellent traditional culture, and modern fashion culture, and focus on promoting the integration of cultural tourism, digital technology, and sports events. The relevant person in charge of the Wuchang District Culture and Tourism Bureau said that it will strive to build a demonstration area in an all-round way by 2025 and promote Wuchang to become the core area of "the Yangtze River cultural center city with international influence and the world tourist destination city".
The selected Qingdao West Coast New Area has explored an effective path for the in-depth integration and development of culture and tourism, guided by the new model of venue construction, to create a new pattern of cultural industry development that echoes the east and west and is diversified and empoweredAdhere to the "cultural tourism", promote the blooming of a hundred forms of business, cultivate tourism brands, and highlight the cultural quality of the city;Through the integration of culture and tourism, all industries have been empowered, a mechanism has been established, a series of policies have been introduced, and a number of industries have been created, and the scale of the cultural and tourism industry has increased year after year.
The other selected units are also committed to promoting the integration of cultural elements into all links of the tourism industry chain, giving full play to the role of tourism carriers and channels, making culture more vivid and tourism more connotative, further driving the transformation and upgrading of traditional integration formats, and better meeting the needs of the people.
The construction of the demonstration area is a benchmark project, which is the integrated interaction of cultural and tourism space forms, consumption scenarios and products and services, and has a strong comprehensive driving effect. Liu Min, an associate researcher at the Institute of Land Development and Regional Economy of the Chinese Academy of Macroeconomics, suggested that the development of new forms of cultural and tourism integration should be accelerated, and the cultural industry and tourism industry should be cultivated and innovated. Strengthen overall coordination, plan to build a number of new functional carriers with national identification effect, and promote the formation of a spatial pattern of integrated development of the cultural industry and the tourism industry of "beads into a chain and a line with a surface".
According to reports, in the next step, the Ministry of Culture and Tourism will work with the Ministry of Natural Resources and the Ministry of Housing and Urban-Rural Development to carry out acceptance work in a timely manner, increase support by promoting the construction of integrated development demonstration zones, guide the reasonable agglomeration of resource elements, make up for the shortcomings of development, and strive to open up the upstream and downstream industrial chains, promote the deep integration of cultural industry and tourism industry, promote the integrated development of culture, tourism and related industries, innovate the supply of products and services, and radiate and drive the high-quality development of China's cultural industry and tourism industry. (Text: China Tourism News reporter Fan Chaohui).
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