Yoshinoya, as a well-known beef rice brand, has gathered strong competitive advantages over the years and has continuously honed green and healthy corporate standards. While emphasizing green, healthy and high-quality taste on the food and beverage side, and model innovation and process optimization on the operation side, Yoshinoya actively fulfills its social responsibilities and strives for the sustainable development of the industry while continuously accumulating corporate values with "conscience quality" as its core.
Yoshinoya has a global reputation for corporate social responsibility. In 1977, with the signing of a long-term licensing agreement, Hong Kong Hop Hing Group Holdings*** and its major shareholder, Hong Kong Hung Group, formed Beijing Yoshinoya Fast Food*** to operate the Yoshinoya brand in northern China. Hop Hing Group carries out a series of public welfare activities and social investment to actively give back to the society. In terms of education, Hop Hing Group donated money to 150 underprivileged college students to help them complete their studiesSponsor 50 migrant children in Beijing, provide scholarships for 30 Hong Kong students in Beijing every year, fund and support Tsinghua University students, and join hands with outstanding Hong Kong young people to go to poor areas in Chinese mainland for service learning and research. Hexing Group donated funds to support the system construction of the western development and youth development, donated computers to schools in Wuyuan County, Inner Mongolia, and donated to poor college students and migrant children for many times to help them complete their studies.
While focusing on education, Hop Hing Group also actively participates in other charitable undertakings to lend a helping hand to compatriots around the world. During the new crown epidemic, during the fight against SARS, the group donated masks and other medical supplies and meals in Wenchuan, Yushu and Ya'an. At the same time, it donated 1 million yuan to WenchuanDonated 1.1 million yuan to Ya'an to help schools in the disaster-stricken areas build "Hope Kitchens". When Fangshan, Beijing was hit by heavy rain, Hexing Group provided free meals for the disaster area, and provided 1.2 million materials and food for the flood in Henan, expressing its responsibility and love with practical actions.
In today's era of highly developed information, corporate social responsibility and ethical standards are increasingly attracting public attention. Yoshinoya demonstrates the brand's spirit of being a leader through its long-term business development and social responsibility practices. In the future, we will continue to adhere to the corporate values of "conscience quality" and provide consumers with better products and services.
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