I. Introduction.
In recent years, China's catering market has shown a rapid growth trend, among which the fried chicken market is particularly hot. As a delicious and fashionable fast food category, fried chicken is deeply loved by young consumers. This article will elaborate on the feasibility of opening a fried chicken store to help you stand out from the fierce market competition and start a business.
2. Market analysis.
1.Market demand.
With the acceleration of the pace of life, more and more consumers tend to choose delicious and fast food and drink. Fried chicken has become a popular category in the market due to its juicy taste, rich nutritional value and unique flavor. According to statistics, the size of China's fried chicken market has exceeded 100 billion yuan, and it is still growing at a rate of more than 10% every year. Open a fried chicken store, the market prospect is broad.
2.Market competition.
While the fried chicken market has great potential, the competition is just as fierce. At present, there are many well-known fried chicken brands in the market, such as KFC, McDonald's, Tex and so on. To stand out from the competition, you need to have the following advantages:
1) Unique flavor: Develop distinctive fried chicken flavors to meet the diverse needs of consumers.
2) Health concept: Pay attention to the quality of ingredients and nutritional collocation, and create a healthy and green fried chicken brand.
3) High-quality service: Provide a comfortable dining environment and considerate service to improve customer satisfaction.
3. Business strategy.
1.Product strategy.
1) Selected ingredients: Choose high-quality chicken to ensure taste and nutritional value.
2) Unique Recipe: Develop a unique fried chicken recipe to create brand characteristics.
3) Rich flavors: Launched a variety of flavors of fried chicken to meet consumer needs.
2.*Tactics.
Adopt low-end ** positioning to attract consumers with cost-effective advantages. Achieve profitability by purchasing at scale, reducing costs, and achieving profitability.
3.*Tactics.
1) New product tasting: Regularly launch new fried chicken to attract customers to try.
2) Preferential activities: Hold holidays**, member discounts and other activities to increase customer flow.
3) Linkage marketing: cooperate with other brands to achieve resource sharing and improve visibility.
Fourth, operation management.
1.Site selection: The site is located in a convenient and large area, such as business districts, schools, etc.
2.Talent Recruitment: Select employees with professional skills and service awareness, train and motivate.
3.Financial management: Establish and improve the financial management system to ensure the safety of capital operation.
4.Logistics and distribution: Establish an efficient logistics and distribution system to ensure the freshness of ingredients and the stability of stores.
5. Risk assessment and response measures.
1.Foodstuff risk: Establish long-term cooperative relations with first-class businessmen and strive for first-class qualityOptimize the cost structure and reduce the cost of ingredients.
2.Market competition risk: strengthen product research and development, and continue to enhance brand competitiveness;Broaden marketing channels and increase brand awareness.
3.Risks of laws and regulations: Strictly abide by national laws and regulations to prevent business risks.
6. Summary. As a fried chicken brand integrating deliciousness, fashion and health, Fried Chicken Store has broad market prospects. Through the implementation of the above feasible schemes, it is expected to stand out in the fierce market competition and bring rich returns to investors. However, successfully running a fried chicken store requires continuous innovation and excellence to respond to market changes and achieve sustainable development.