With the rapid development of society, people's living standards continue to improve, and the pursuit of food is getting higher and higher. In recent years, the fried chicken market has been extremely hot, and a variety of fried chicken brands have emerged one after another, attracting countless consumers to compete for taste. This article will reveal the mystery of the popularity of the fried chicken market from three aspects: product types, site selection planning, and online and offline.
1. Product category: innovation and diversification of fried chicken.
1.Taste innovation: In the traditional production process of fried chicken, a variety of flavors of fried chicken, such as spicy, spicy, garlic, black pepper, etc., have been developed to meet the needs of consumers in different regions and tastes.
2.Ingredient innovation: In addition to the common chicken parts, new products such as fried chicken thighs, fried chicken wings, and chicken cutlets have been developed, and even fried chicken that replaces chicken with fish and pork, enriching consumers' choices.
3.Pairing innovation: fried chicken + hamburger, fried chicken + barbecue, fried chicken + salad and other diversified collocation methods, so that consumers can enjoy the taste of different foods while tasting fried chicken.
2. Site selection planning: the key to grasping the consumer group.
1.Location of business districts: Fried chicken restaurants should be selected in bustling business districts, shopping malls, schools and other places with a large number of large quantities in order to attract more consumers.
2.Convenient transportation: Consider the convenience of transportation when choosing a location, so that customers can easily find the store and increase customer flow.
3.Competitive analysis: When selecting a location, it is necessary to analyze the surrounding catering competition environment, try to avoid head-on competition with the same type of fried chicken brand, and reduce market risks.
4.Combination of online and offline: When selecting a location, it is necessary to make full use of the advantages of the Internet and social networking to carry out online marketing activities, improve brand awareness, achieve online and offline interaction, and attract more customers.
3. Online and offline: the key to expanding market share.
1.Online marketing: through the official **, mobile APP, WeChat*** and other channels, release preferential activities, new product information, etc., increase interaction with consumers, improve brand attention.
2.Offline activities: Hold offline activities such as new product tasting, birthday parties, and parent-child activities to attract customers to the store and improve word of mouth.
3.Takeaway service: Cooperate with takeaway platforms to provide convenient takeaway services to meet the convenient needs of consumers and expand market share.
4.O2O model: Combine online and offline to realize the exchange of orders, inventory, membership and other data, improve operational efficiency and reduce costs.
In short, the popularity of the fried chicken market is not accidental, but thanks to the innovation of product categories, the accuracy of site selection and planning, and the combination of online and offline marketing strategies. In the fierce market competition, if the fried chicken brand wants to maintain its hot trend, it needs to constantly innovate, enhance the brand image, and meet the needs of consumers. Only in this way can the fried chicken market continue to prosper and shine more brightly.