Fried chicken, as a popular delicacy all over the world, has a deep mass base in China. Whether it's fried chicken thighs, fried chicken wings, or fried chicken nuggets, they all win the favor of countless diners with their juicy texture and golden crispy skin. Today, the fried chicken market still has huge potential for development, and more and more entrepreneurs want to join it and get a piece of the pie. So, what method does a newly opened fried chicken restaurant use to attract traffic?Fried chicken teaches you hand in hand and takes you to open the ** era of fried chicken business.
1. Choose the right address and lay the cornerstone.
Site selection is the first step in opening a store, and it is also the key to draining traffic. When selecting a site, it is necessary to fully consider factors such as quantity, transportation convenience, and store rent. Generally speaking, shopping malls, pedestrian streets, schools and other areas have a large number of consumers, and most of the consumers are young people and students, who have a high acceptance of delicacies such as fried chicken, which is conducive to improving the popularity of the store. In addition, rent is also a key factor to consider, and the relationship between location and rent should be weighed when selecting a site to avoid increasing operating pressure due to excessive rent.
Second, the product is king, quality first.
Consumers' pursuit of food is not only limited to taste, but also pays more attention to the quality of products. Therefore, if a newly opened fried chicken restaurant wants to stand out in the highly competitive market, it must control the quality of the products. First of all, choose high-quality ingredients, such as fresh chicken, high-quality breadcrumbs, etc., to ensure the quality of the product from the source. Secondly, we will develop unique flavors that can be adapted to the taste preferences of local people to meet the needs of consumers. Finally, pay attention to food hygiene and provide consumers with a safe dining environment.
3. Innovate marketing, play online and offline.
1.Online marketing: Use social platforms such as WeChat, Douyin, and Weibo to conduct content marketing, share the fried chicken production process, in-store environment, preferential activities, etc., to attract the attention of fans. At the same time, online activities can be carried out, such as the issuance of *** coupons, etc., to improve the popularity of the store. In addition, cooperate with food delivery platforms to broaden sales channels and increase orders.
2.Offline marketing: Hold various events, such as opening**, anniversaries, etc., to attract customers. Cooperate with surrounding businesses to carry out interactive marketing, such as joint launch with beverage stores**, to achieve mutual benefit and win-win results. In the period of large amount, leaflets can be distributed to increase the degree.
Fourth, create an atmosphere and improve customer experience.
1.Store decoration: The fried chicken restaurant can choose a bright and simple decoration style, giving people a comfortable and clean feeling. At the same time, different areas such as bar counters and dining areas can be set up to meet the needs of different consumers.
2.Service attitude: Employees are the image representatives of the store, and their words and deeds are related to the customer experience. Therefore, new employees are trained to ensure that they have a good sense of service and communication skills.
3.*Atmosphere: In the store**relaxed, pleasant**, so that customers can enjoy the food at the same time, feel a pleasant atmosphere.
5. Continue to innovate and keep pace with the times.
The fried chicken market is highly competitive, and if you want to stay competitive, you must keep up with the times and constantly introduce new products. According to market demand, new products can be launched regularly to meet the taste needs of consumers. At the same time, pay attention to industry trends, learn Xi advanced business philosophy and management model, and constantly improve their own strength.
In short, if a newly opened fried chicken restaurant wants to successfully attract traffic, it must work hard in terms of site selection, product quality, marketing strategy, and store atmosphere. In the fierce market competition, Fried Chicken teaches you hand-in-hand and takes you to explore the infinite possibilities of the fried chicken business. As long as you keep up with the trend of the times and keep innovating, you will become a leader in the fried chicken market.