Recently, lithium carbonate continued to hit a new low this year. According to the data, on December 4, the main contract of lithium carbonate **695%, * reported 96,350 yuan ton, has fallen below the 100,000 yuan mark.
As a key raw material in the cathode material of lithium battery, lithium carbonate affects the cost of car purchase. Some industry insiders said that the cost of batteries in new energy trams accounts for 40%-60%, and the cost of lithium carbonate in lithium batteries accounts for 40%-50%. Zhu Jiangming, chairman of Leapmotor, mentioned that the drop in lithium carbonate per 10,000 tons** can save 50 yuan per kilowatt-hour of battery, which means 3,500 yuan for a 70kwh battery pack. With the decline in the cost of lithium battery raw materials, the cost of new energy vehicles is expected to decline further. That is to say, in the future in the new energy vehicle market, the first war may become a norm.
From the perspective of competition in the same field of new energy vehicles, since 2023, the war between car companies has intensified, and "price reduction" has been common in the auto market. For new energy brands, whether they are traditional car companies or new car manufacturers, only by coming up with sincere products and reasonable products can they win the favor of the market and consumers.
At the moment of market competition incentives, Leapmotor adheres to the global self-research and vertical integration as the moat, achieves its own unique core competitiveness, makes steady progress, impresses consumers with people-friendly and practical configuration and functions, redefines the new standard of car selection with hard power, and leads the industry value war.
For a long time, Leapmotor has pursued not only "the same price of oil and electricity", but also the lower price of electric cars than oil vehicles, to be the benchmark of new energy vehicles at the same price, and even to surpass the same level of models with luxury car standards, so that users can buy new energy with lower value, meet the needs of users in the whole life cycle of car ownership and use, and exceed user expectations.
Compared with products of the same level, Leapmotor is already very competitive. Now, at the end of the year, Leapmotor announced the launch of the "8th Anniversary Year-end Limited Time Offer" on this basis, and users can enjoy a discount of up to 10,000 yuan when purchasing a car.
The reason why Leaprun has the confidence to fight for value is that there is an important supporting force behind it, that is, Leaprun insists on global self-development. Today, Leapmotor has realized the independent R&D, design, production and manufacturing of all core systems and electronic components of smart electric vehicles, and its self-development and self-production cover 70% of the vehicle cost. This means that Leaprun has sufficient voice and pricing power for its own products, which makes the company have stronger cost control capabilities in procurement, production and other links, thereby improving the gross profit margin.
At the same time, the accumulation of technology has also ushered in an explosive period of development. Since the beginning of this year, Leap's sales have been rising, and in the past November, Leapmotor delivered 18,508 vehicles, a year-on-year increase of 130%, and a record high. In the third quarter of this year, Leaprun achieved the goal of turning gross profit margin positive ahead of schedule. This series of outstanding performances shows that Leapmotor has made new breakthroughs in cost control capabilities.
With the sharp decline of lithium carbonate, the next round of new energy is inevitable. The accumulation of technology and past experience have given Leapmotor the confidence not to be afraid of the best battle, and the value gathered by these R&D capabilities will be returned to users. As Zhu Jiangming said, "Leapmotor has one of the biggest principles, that is, we want to give users the most sincere products."
In November, the sales volume of Leap continued to hit a new high, the C10 was launched in China in the first quarter of next year, and the C10 sold more than 10,000 percent in November, a new benchmark for B-class new energy SUVs, and the C01 ranked among the top three in retail sales of new energy medium and large vehicles