With the growing consumer demand for food, opening a restaurant has become an option for many investors. As a unique delicacy, ground pot chicken has a high market potential. However, there are a few key factors to be aware of in order to run a successful chicken pot shop to ensure that you don't lose money. I believe that most people can think of the following important business strategies:
1.Identify your target customer segments: Understand consumer preferences and spending power in your area to identify your target customer segments. Chicken in the pot is mainly consumed by young people, so the location of the store in schools, commercial areas or places where young people gather will be more conducive to attracting customers.
2.Offering a unique dish: Chicken in a pot is a special delicacy that is different from traditional fried chicken. In the menu design, you can add some special flavors or unique ingredients to attract more customers. At the same time, it is also important to provide a variety of menu options to meet the needs of different customers.
3.Fine cost control: Cost control in the catering industry is the key to operation. If you want not to lose money, you need to carefully control the cost of raw material procurement, personnel costs, equipment maintenance costs, etc. Rational inventory arrangement, reducing food waste, and improving the work efficiency of employees are all important means to reduce costs.
4.High-quality service and dining environment: Consumers are demanding more and more from the dining environment and service quality. In order to attract and retain customers, the cleanliness of the storefront, the tidiness of the tableware, and the professional service of the staff are all crucial. Training staff in service skills and improving the overall dining experience can increase customer return and word of mouth.
5.Active marketing: Before opening, conduct sufficient market research and competitive analysis to understand the market situation of the same industry. Through effective marketing methods, such as carrying out ** activities, online and offline publicity, you can increase brand awareness and attract the number of customers. At the same time, establishing cooperative relations with surrounding businesses and recommending each other is also an effective way to obtain more customers.
6.Constant innovation and improvement: Customers' tastes and needs are constantly changing, and in order to remain competitive, Diguo Chicken owners need to constantly innovate and improve their dishes and services. Menu is regularly updated, new flavors are introduced, and customer feedback is listened to to continuously improve the quality of the menu and meet the needs of customers.
The above are some business strategies, but it is still too general, most people still do not have a clear goal and do not know what degree should be done, so sometimes it may be more tired, because there is no goal will be at a loss, so let's tell you how to set goals for yourself, how to know more accurately whether you can make money, and to what extent you can not lose money;
First of all, we need to determine the following data:
1. How much does the rent cost, for example: 12,000 yuan per month.
2. How much is the labor cost, for example: 32,000 yuan per month.
3. How much is the property fee for water and electricity, for example: more than 3,000 yuan per month.
This will allow you to calculate that your monthly fixed cost is $47,000 per month.
With this we can calculate your break-even point:
Fixed costs divided by your gross margin, e.g. your gross margin is 05
Then the break-even point can be calculated: 47,000 05=94,000 yuan per month.
If your monthly turnover reaches 94,000 yuan, your store will not lose money, and the excess part is your profit part, if your goal is to earn 20,000 yuan per month, then your monthly turnover target is 114,000 yuan;
114,000 yuan divided by 30 days, your daily turnover target is 3,800 yuan, and then divided by the average price of your table, which is the number of tables you need, so before opening a store, you have to learn to calculate accounts, you will have goals, and you will choose the site according to the goal, select products, price and do activities!
Through the above, I believe that you should be able to know what your daily goals are and what kind of business situation you will achieve before opening a store