**: Deep Blue Finance is integrated from Blue Whale Finance, Interface News, Daily Economic News, Sanyan Technology and public information.
An appointment and dismissal document shows that since December 9, Guan Qian, a former Alibaba executive, will no longer serve as the CEO of Xinxuan. This news put an end to the 10-day rumors of his resignation.
A screenshot of Xinxuan's internal chat group obtained by Deep Blue Finance shows that Guan Qian is suspected of being forced to the palace within Xinxuan, and it is Simba's anchor who publicly asks her to leave.
Xinxuan CEO Guan Qian is suspected of resigning
According to a personnel notice of Xinxuan Group obtained by Deep Blue Finance, on December 9, Xinxuan Group announced: ".Mr. Song Tieniu (Blue Mountain) was appointed as the Group CEO ......Ms. Guan Qian no longer serves as the CEO of the Group
Interestingly, not long ago, Guan Qian also appeared in public as a CEO and was invited to participate in the second Global Digital ** Expo held in Hangzhou.
In the first quarter of this year, Guan Qian, an executive with an Alibaba background, joined Xinxuan Group as CEO. According to public information, before joining Xinxuan, Guan Qian worked in Alibaba, LeTV, Tencent and other companies.
In the 618 internal letter jointly released by it and Simba, Xinxuan Group said that it would create Xinxuan's "second growth curve" in the second half of the year, and Simba also mentioned in the live broadcast that after his "resignation as CEO", the company's affairs will be in charge of Guan Qian. At present, Xinxuan Group's businesses include live broadcast e-commerce, private label and agriculture.
On November 13, Xinxuan Group announced the data of Double 11, during the Double 11 period, Xinxuan conducted a total of 139 live broadcasts, including 12 more than 100 million times, with a cumulative popularity of nearly 700 million and a total of more than 1100 million items. The person in charge of Xinxuan Group said that Xinxuan focused on breaking through the home furnishing category this year, and brought a total of 14 household products4.4 billion yuan, an increase of 14 times compared with last year.
It is suspected that Simba's big anchor "forced the palace".
On December 8, Guan Qian's personal Kuaishou account has been renamed and will be held in the future, and her personal label is: Goodbye hustle and bustle, return to the ordinary world to be yourself. The display of this account work has been 0.
Screenshot from Kuaishou.
Less than a year after joining Xinxuan, Guan Qian resigned from this leading live broadcast e-commerce company, which is extremely shocking in the industry. Of course, many people are also very curious: why did Guan Qian leave.
It is reported that Guan Qian's resignation was caused by Simba's big anchor Dandan's "forced palace".
Dandan, born in 1997, is the apprentice of Xin Youzhi (screen name Simba), the founder of Xinxuan Group, and the head anchor of Kuaishou.
As early as 2020, Dandan became the top 4 anchor with goods on the whole network with an annual score of nearly 8 billion GMV. In 2021, after the "first sister of live broadcasting" was ** on the whole network for tax evasion, Dandan became the "first sister" of live broadcast with goods, and her sales often exceeded 100 million, which can be described as Simba's number one person.
According to a screenshot, Dandan, in a WeChat group of 65 people, criticized Guan Qian and asked him "What else can you do besides bragging?"”
Another screenshot shows that Dandan also posted a post on WeChat Moments to "celebrate" Guan Qian's resignation, saying that this is "to eliminate harm for the people and choose a pure land." ”
Regarding Guan Qian's possible job search in the future, Dandan pointed out, "Peers should be cautious".
As can be seen from these two screenshots, the relationship between Xin Xuan's big anchor and the group's CEO is full of gunpowder. I guess Simba has a headache about this!
The executives of large factories are suspicious of "unsuitability".
According to Sanyan Technology, citing a person close to Xin Xuan, Xin Xuan is actually dissatisfied with Guan Qian, mainly due to the following points:
OneThe input-output ratio is not good, increasing costs and reducing efficiency。According to people familiar with the matter, Guan Qian has spent a lot of money in the past year since she came, but the effect has not been satisfactory. Compared with the huge income contributed by the company's major anchors, Guan Qian has played a role in "increasing costs and reducing efficiency".
IIbrought the descendants of large factories and "big company disease".。According to the above-mentioned person, after Guan Qian came, she also brought in a lot of "own people" who were originally in large factories, and they were highly paid, which also caused high labor costs, and the salaries of these people were higher than those of Xinxuan's old employees.
Moreover, the working style of the large factory does not match the style of Xinxuan's small and medium-sized start-ups.
IIIDuplicate lines of business on your own。For example, Xin Xuan originally had a department A, and Guan Qian made the same department as a duplicate alone. Some projects that spend money can even be decided by themselves, and the specific cost is spent, and other high-level leaders may not know about it.
FourthIt's more emotional and doesn't quite fit in with the CEO's identity。The above-mentioned person said that there are also internal opinions on Guan Qian's performance in social **, deleted it, posted it, and deleted it, which is more emotional and not very much like what the CEO does.
The information revealed by this insider seems to have some overlap with some of Dandan's words in the group chat. In essence, Guan Qian, as a professional manager, seems to be a little "unadaptable" after entering a live broadcast company like Xin Xuan.
As a sales-oriented company, how much revenue Guan Qian can bring to the company should be an indicator that Simba needs to assess.
Despite having the background of a large factory, Guan Qian can help the savage growth of e-commerce companies to sort out their business, help compliance and capitalization, but the premise of all this is performance.
There is no outstanding contribution rate, and it is a matter of course for Xin Xuan to reconsider Guan Qian's decision to serve as the CEO of the group.