InReal estateIn the context of the downturn in the industryXu Jiayin, Yang Guoqiang andSun HongbinThese threeReal estateThe giants are each facing a hugeDebtPressure. On their way forward,Sun HongbinDare to break through the routine and passDebtThe restructuring successfully settled the dilemma. This gives to others who are in crisisReal estateThe company has provided reference and inspiration, and has also injected confidence in the entire industry.
1. Under pressure, Sunac's arduous journey of debt restructuring
SunacReal estateAs a well-known private enterpriseReal estateDevelopers, for a long time, have been in the top three sales lists. However, with Evergrande andCountry GardenetcReal estateGiantsDebtThe outbreak of the crisis,SunacThere was also a ripple effectDebtProblems gradually surfaced. In the face of a grim situation,Sun HongbinChose withFinanceInstitutions and partners communicate and negotiate to actively find solutions to difficulties.
2. Get out of the predicament, Sun Hongbin's triple difficulties
ThroughoutDebtDuring the restructuring process,Sun HongbinThere are three important challenges: extension with creditorsDebtdeadlines, maintaining sales and handling internal personnel.
First of all, creditors andSun HongbinAn agreement was reached,DebtThe term was extended and the creditor becameSunacofShareholders。This way is temporarily solved thoughDebtDilemma, but also meansSun HongbinPossible loss of control of the company.
Secondly, keeping sales is the solutionDebtQuestionableCritical。Suspended properties will put pressure on the company's liquidity and operational capacity, leading to the suspension of the project or the delay in delivery. Therefore,Sun HongbinIt is necessary to ensure that the construction of the project is carried out smoothly to ensure the continuity of sales. In the past time,SunacA large number of handover work has been completed, which has created a sales foundation for the company.
Finally, when it comes to dealing with the company's internal personnel,Sun HongbinInsist on "righteousness" first. He chose to keep some of the key core teams in the company and got the internal personnel changes right. This insistence on putting "righteousness" first has been recognized and supported by team members, and has also maintained the stable operation of the company.
Sun HongbinAsReal estateRepresentative figures of the industry, passedDebtThe restructuring was successfully resolvedSunacof the crisis. His successful experience for othersReal estateEnterprises also have important reference significance.
1. Put down the burden and seize the day
Sun HongbinWhen faced with difficulties, they did not choose to lie down, but took the initiative to face the problems and actively communicate and negotiate with creditors. He passedDebtThe way of reorganization, willDebtThe problem was solved, and the company's breakthrough and development were realized.
2. Maintain sales and develop steadily
For oneReal estateFor the company, keeping sales is the mostCriticaland important questions. Sun HongbinInDebtDuring the crisis, we have always attached great importance to and actively promoted sales work. By stepping up efforts to speed up progress,SunacIt has achieved steady development in terms of handover and sales. This for:DebtThe restructuring has provided strong support and guarantees.
3. Maintain personnel stability and unity
Sun HongbinAdhere to the "righteousness" first, treat the company's core team and internal personnel adjustment. He respected the hard work of each team member, correctly handled the placement of internal personnel, and maintained the stability and cohesion of the team. This has played a positive role in promoting the company's stable operation and long-term development.
In general,Real estateTycoonSun HongbinSuccessfully defusedSunacofDebtcrisis, from his experience, the following points can be drawn from the following points worth learning and Xi learning:
1.Be proactive in facing problems and communicating and negotiating with creditors, rather than lying down. Sun HongbinThe attitude is to face the problem resolutely and find a solution to the dilemma with a positive attitude, rather than choosing to run away or give up. This proactive attitude is the first step in resolving the problem.
2.Maintain sales and steady growth. InDebtDuring the crisis,SunacIt has maintained a high degree of attention to sales work, and increased efforts, accelerated progress, and developed steadily. Keeping sales is the solutionDebtIt is also the basis for the company's stable operation.
3.Take "righteousness" as the first priority, and correctly handle the company's internal personnel. Sun HongbinAdhere to the company's core team and internal personnel adjustment, respect the hard work of each team member, and correctly handle the placement of internal personnel. This insistence on putting "righteousness" first maintains the stability and cohesion of the team.
In general,Sun HongbinWe succeeded in resolving problems by taking a proactive approach to the problem, maintaining sales and steady growth, and handling internal personnel correctlySunacThe dilemma. These experiences are useful for othersReal estateEnterprises have important reference significance in the face of difficulties.