Apple launched sky-high mobile phone cases, each priced at 498 yuan, causing netizens to complain!
Everything with the Apple logo has to be sold several times, such as general chargers, Apple costs more than 100, and third-party chargers are only 30-30, and accessories such as cables are the same.
However, this is not Apple's only profit**, among all data cable products, the most expensive is the shell, an ordinary laptop, there are only ten dollars on the market, and Apple's laptop is more than ten times more expensive.
As China's traditional Chinese New Year is approaching, Apple has released an iPhone 15 condom specially developed for the Chinese market to welcome the Year of the Dragon.
According to Apple, the iPhone 15 shell was drawn by well-known illustrator Li Yulong himself. The pattern uses gorgeous peony fireworks, smooth curves, and bright colors to vividly express the dragon's brave spirit, which has a festive and peaceful meaning.
The case is made with MagSafe magnets, which are compatible with chargers, stands, and accessories from the MagSafe Magnet ecosystem, while also passing the Drop+ triple standard, and the case is made from 50% recycled materials and comes with a limited lifetime warranty.
From the outside, the surface of the watch is a huge red four-clawed dragon that is instantly recognizable, but other than that, it is not different from watches from other brands.
And this kind of handheld device, ** on Apple's official website is also very outrageous, reaching 498 yuan, which is not just one"Sky-high prices"'s mobile phone shell, as well as the complaints of netizens, are very real.
Someone looked at the price of this phone and said that it was an IQ tax. Therefore, it is estimated that few people will buy such an expensive shell.
Since Apple has begun to cut prices significantly, and some time ago, Apple also gave a discount of 15 yuan for rare 500 series models.
On the third-party e-commerce platform, the price of the iPhone 15 has fallen below 5000 yuan, and every time it is launched, there will be a big discount of thousands of yuan, and the highest one even reached 4598.
Despite this, the price of the e-commerce version some time ago is a full $1,400 lower than the official price, and some models are priced as high as $2,000, which is not available in any previous model.
For the first time ever, Apple has lowered the price of the iPhone 15 due to the fact that its iPhone 15 series is far inferior to its predecessor, the iPhone 14.
After releasing the 15th series of products, Apple will have the largest market share of handheld devices in China in the fourth quarter of fiscal 2023, which is expected, but there is a very significant decline in sales.
According to an authoritative organization, Apple activated a total of 1501160,000 units, a decrease of 106%。This shows that the overall performance of the iPhone 15 is indeed a bit worse than the previous one.
The sales of the iPhone 15 have been declining year by year, mainly because of the sudden rise of high-end domestic phones, and the high-end phones launched by Huawei and Xiaomi have been recognized by consumers, and finally Apple has divided most of the high-end market.
Apple's declining sales in China will have a direct impact on Apple's earnings, and Apple will make up for this with a "high-end" shell.
But Apple doesn't realize that today's Chinese consumers are becoming more rational about their consumption of Apple, paying attention not only to the tonality of the brand, but also to the freshness of the product, which shows that Apple's innovation is changing.
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