On the occasion of the Spring Festival, many AliExpress merchants have fully grasped the traffic dividend of the festival:Some sellers stock tens of thousands of orders, all of which are sold out; Some sellers plan to prepare another warehouse for the operation of AliExpress; Some sellers continue to ship goods within 7 days.
Figure: After the Spring Festival, AliExpress merchants have posted screenshots of explosive orders, some people secretly deliver goods, and some people make a fortune in a muffled voice.
According to Alibaba's Q3 results for fiscal year 2024, AliExpress orders increased by 60% and Ali's international e-commerce revenue increased by 44% in this quarter, exceeding market expectations for 6 consecutive quarters!
It is worth noting that the choice orders composed of the custody business account for half of the total order volume of AliExpress, and at present, the AliExpress custody business has begun to drive significant business growth.
In the past year, cross-border e-commerce platforms such as AliExpress have made efforts to fully manage.
At the beginning of the new year of 2024, many people have gradually seen the industry trend: with great investment, "semi-custodianship" is expected to become a new outlet this year.
Let's all take a vacation for the New Year
So that I have no opponents
During the Spring Festival this year, AliExpress officially announced the "Spring Festival does not close" promotion activity, which is actually the first small test of half hosting.
The platform's real gold ** subsidizes semi-managed Spring Festival orders, including on-time delivery subsidies, etc., which makes many sellers full of enthusiasm: they decide to actively stock up during the Chinese New Year and earn the first pot of gold in the Year of the Dragon.
Figure: Since last year, AliExpress has been semi-managed by the Merchants Association, and there are often so many sellers on site that they can't sit down.
From the perspective of many AliExpress sellers, the platform's series of action signals are very clear, that is, they hope to upgrade the seller's logistics standards with semi-custody, reduce the previous low-quality and low-efficiency logistics fulfillment services as much as possible, and avoid affecting order growth.
Semi-managed orders come very quickly! We saw the results in less than a week," says Gary, the seller.
Last year, when full custody was born, Xiao Xia, a seller of home furnishing department stores, became the first batch of people to "eat crabs" on semi-custody. During this year's Spring Festival, Xiaoxia's team prepared enough goods in advance, but in the end, they still underestimated the sales during the Spring Festival.
"We prepared more than 10,000 pieces of goods for the Spring Festival, but all of them were bought out, this year's situation is not easy to start a business, we are really reluctant to give up the business opportunities of the Spring Festival, and we spontaneously rushed back to the company, and quickly contacted the delivery. ”
The sellers who also tasted the semi-custodian bonus are Chen Mingshun, the co-founder of Tentacle Technology, as the first batch of sellers who joined during the trial operation of AliExpress's semi-custodian, and really tasted the sweetness of "placing orders on the shelves".
"At that time, I directly called the director of operations and said that the goods would be all in semi-custody immediately! Our products are not cheap, and we sold 400 orders on the first day they hit the shelves! ”
Custody orders increased to 50% of platform orders
AliExpress continues to increase investment
In addition to AliExpress, other cross-border e-commerce platforms are also making efforts to semi-manage.
The cross-border B2B semi-custody model of Ali International Station has opened 5 national investment promotion conferences, and the venues are full. And Temu, a cross-border e-commerce platform owned by Pinduoduo, was also revealed to be preparing for semi-custodianship, and it could meet the public as soon as next month.
Source: Interface News.
At present, judging from the comparison chart, AliExpress's "semi-hosting" is to expand logistics services to POP merchants, allowing sellers to set prices and sell independently, and the platform is to provide logistics warehousing and marketing activities to enhance the competitiveness of merchants' own services.
In fact, AliExpress, which was the first to launch semi-custodial, has begun to press the "accelerator button" for semi-custodial.
At the financial report analyst meeting, Ali International said: AliExpress Choice (mainly composed of custody business) business is in the early stage, and it needs to be large-scale, and then pursue the convergence of long-term losses. The next period of time will be a period of large-scale investment by Ali International. "The choice business, in particular, will be the number one priority for growth. ”
In the future e-commerce market, semi-managed services may become a trend. But in any case, for sellers, maintaining their core competitiveness, continuous innovation and improving service quality are the key. Only in this way can we be invincible in the fierce market competition.