Methods of repositioning.
1.Find your opponents: Determine who your competitors are to retarget and learn about their market position, brand image, and target customer base.
2.Identify your opponent's irreversible weaknesses: Analyze your competitors' weaknesses, understand their shortcomings, and confirm that these weaknesses are irreversible. This can help you find your competitive advantage and points of opportunity.
3.Position competitors: Identify where competitors stand in the market, and classify and position them. This will help you better understand your market position and opportunities.
4.Establish your own positioning: Establish your own positioning based on your competitors' weaknesses and your own strengths. This positioning should be able to attract the target customer group and highlight its unique values and advantages.
5.Spread your positioning: Spread your positioning and advantages to your target customer groups through various channels and **. This can be achieved through a variety of means, such as advertising, PR, social**, etc.
It is important to note that repositioning competitors requires caution and cannot easily attack the weaknesses of competitors. At the same time, companies also need to constantly adjust and optimize their positioning strategies according to market changes and changes in consumer demand to maintain a competitive advantage.