Yutang Sports News Morning Post The Chinese women s basketball team qualified for the Paris Olympics

Mondo Sports Updated on 2024-02-11

Shamir becomes the Alpine F1 Team's optical performance partner; Premier League and EFL agree on new financial solution; The F1 British Grand Prix has renewed its contract with Silverstone for another ten years.

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World Sports Congress

There are 56 days left until the World Sports Congress

The 2024 World Sports Congress (SportAccord) will be held in Birmingham, West Midlands, UK, from 7 to 11 April 2024. The world's most influential sports business event will be held with the theme of "The Power of Sport", joining more than 1,500 delegates to highlight the great challenges and opportunities in the global sports sector. Today is 56 days before the World Sports Congress. Before the official convening of this World Sports Congress, Yutang Sports will review the essence of the previous World Sports Congress, and today will bring you some of the highlights of the 2017 Aarhus World Sports Congress.

Review of the World Sports Congress**Forum |Aarhus 2017.

greg stremlaw

This year's World Sports Congress focuses on the impact of innovative thinking on the sports industry and what opportunities it can bring. Greg Stremlaw, head of sports and general manager of the Olympic Games at CBC Sports, explains how the channel is reorienting coverage of the Olympics and its athletes. He believes that it is necessary to move to more human content, introducing athletes and shaping their public image, so that the public can get to know the athletes before the start of the Games. CBC Sports brings fans closer to the athletes they adore with in-depth coverage. In-depth stories are often told by the athletes themselves and across multiple platforms**. "This strategy worked at two of Canada's most-watched Olympic Games, Sochi and Rio, with national viewership reach of 97 per cent and 92 per cent respectively, which is unprecedented in Canada," said Greg Stremlaw. ”

The forum also discussed how sports can enhance the relationship with the best and let the best sports stories be told. Mark Parkman, General Manager of the Olympic Channel, said: "Our relationship with each Olympic Movement is at the heart of the Olympic Channel's content, and we have reached agreements with 40 sports associations since our inception. We share the same goal of expanding the size of the audience and the number of people who actively participate in the sport, so we should work together to promote the sport and promote the growth of the global audience. This includes producing content that appeals to your target audience and broadens the reach as much as possible. ”

Domestic industry information express

The Chinese women's basketball team qualified for the Paris Olympics ahead of schedule

In the China Division of the Women's Basketball Qualifying Tournament for the Paris Olympics, Puerto Rico defeated New Zealand. According to FIBA analysis, it is impossible for the New Zealand team to be better than the Chinese women's basketball team in the group ranking, so the Chinese women's basketball team has actually obtained the Paris Olympics ticket in advance. A total of 16 teams participated in the women's basketball qualification tournament for the Paris Olympic Games, divided into four regions, and the top three teams in each region qualified for the Olympic Games. The Chinese team is in the Xi'an region of China with the New Zealand team, the French team and the Puerto Rico team.

International industry information express

FedEx became the title sponsor of the DP World Tour French Open

DP World Tour has signed a partnership agreement with FedEx to make it the title sponsor of the French Open. This is the oldest national open tournament on the European continent. The strategic alliance between PGA Tour and DP World Tour is key to securing this historic agreement. FedEx's long-standing relationship with the PGA Tour dates back to 1986, when FedEx sponsored Memphis' annual tournament, currently the FedEx St. Jude Championship. In addition to receiving significant on-site branding, FedEx will work closely with DP World Tour's award-winning original and branded content teams to deliver creative content campaigns across digital channels before and during the competition.

Shamir becomes the Alpine F1 Team's optical performance partner;

The Alpine F1 Team has entered into a new innovative partnership with Shamir Optical Industry, the world's leading developer and producer of high-performance lenses, making it the team's optical performance partner. The partnership is a natural reflection of both companies' shared values of leading technology, innovation, high performance, responsiveness, precision, safety and great teamwork.

Premier League and EFL agree on new financial solution;

The Premier League officially released a statement saying that the league and clubs held a meeting and had a fruitful discussion on a range of issues. This includes plans for a new financial solution with the EFL (Championship, League One and League Two) and a long-term agreement for the benefit of English football. The desire to find a solution to the remaining issues, including a commitment to the process and timetable, was reaffirmed at the meeting, and discussions continued between the Coalitions. A number of Premier League clubs also held productive meetings with EFL clubs this week to discuss the aforementioned issues, with the dialogue between clubs in both leagues set to continue in the coming weeks.

The F1 British Grand Prix has renewed its contract with Silverstone for another ten years.

By signing a new ten-year contract to host the Formula 1 British Grand Prix, the Formula 1 British Grand Prix will be held at Silverstone until at least 2034. In 1950, Silverstone hosted its first F1 race – effectively the first Grand Prix, and the 2023 race drew 480,000 spectators (over the course of the race weekend). Now, the event is also accompanied by a meeting and other entertainment. The total value of the deal could be as high as £300 million, according to UK**.

Paris Saint-Germain will move away from the Parc des Princes

Paris Saint-Germain president Al-Nassr confirmed the club's plans to leave the Parc des Princes. Paris Saint-Germain has been playing at the Parc des Princes since 1974, but its owner, Qatar Sports Investment Company (QSI), has tried to buy the stadium and expand it to increase matchday revenue. The Ligue 1 side had previously threatened to leave the pitch if an agreement could not be reached. "We knew what we wanted, and we wasted years trying to buy it. It's a lot easier for us now, we know what we want. We're done. We wanted to move out of the Parc des Princes. ”

Volleyball World renews broadcast partnership agreement with Globo

Volleyball World, a commercial joint venture between FIVB and private equity firm CVC Capital Partners, has extended its exclusive partnership with Brazil's Globo television network for four years. The contract renewal, which will run until 2028, will see Globo continue its volleyball program on its free channel TV Globo and its paid channel SportV. Eduardo Gabbay, Director of Globo Sports, said: "We are very pleased with the progress of this partnership, which will allow us to broadcast more than 1,000 FIVB and Volleyball World matches by 2028 through various platforms such as free-to-air, pay-TV and GloboPlay (digital). ”

AC Milan has bought the land to build the new stadium

In San Donato, in the San Francisco region, an important step has been taken in the construction of the new AC Milan stadium, according to the newspaper Sport Milano. The club has purchased land in the area and plans to open it in 2028. The signing of the contract was completed on Thursday, February 8, local time. This is the final step in the initial purchase of the land, which is already owned by SportlifeCity (a company 90% owned by Milan), in a deal that amounts to less than 40 million euros. This amount is the cost paid by RedBird for the project, which includes the submission of urban land use change application documents and land deeds.

About Yutang Sports

Founded in 2007, Yutang Sports is a world-renowned sports marketing service provider.

Core business: sports marketing consulting, sports sponsorship project selection, sports sponsorship rights activation, sponsorship value evaluation, etc.

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