Kuaishou, as a short-term platform with hundreds of millions of users, provides advertisers with a variety of precise targeting tools to ensure that ads can reach the target groups that are most likely to be interested. In this article, we will provide an in-depth analysis of the four main targeting strategies of Kuaishou advertising: private domain audience targeting, shopping intent, Kuaishou influencer targeting, and DMP customized crowd, to help advertisers better understand and use these tools to maximize advertising effectiveness.
Private domain crowd targeting is an efficient targeting method provided by Kuaishou Advertising for merchants who have opened small stores and sold goods. By finely dividing user behaviors in the private domain of merchants, such as browsing, purchasing, add-ons, favorites, etc., combined with specific scenarios and time windows, advertisers can circle high-precision target groups for advertising. This targeting method not only improves the reach rate of advertising, but also effectively converts the private domain traffic of merchants and maximizes user value.
In practice, advertisers can flexibly combine different behaviors, scenarios, and time windows according to their own marketing goals. For example, for a new product launch, advertisers can select users who have browsed similar products in the past 30 days but have not purchased them as the target group, and combine them with preferential activities to advertise and stimulate users' desire to buy.
Shopping intent targeting is a way for Kuaishou advertising to divide the crowd according to the user's behavioral intent for different categories of products in short** and live broadcast scenarios. By analyzing users' browsing, clicking, and purchasing behaviors, advertisers can find people with specific consumption tendencies, so as to carry out more accurate advertising.
This is especially useful for increasing sales conversions for your ads. For example, an advertiser targeting home furnishings could target people who have frequently viewed, liked, or commented on home-related content over a period of time. These users have already shown a strong interest in home furnishings and are therefore more likely to respond to home ads and convert sales.
Kuaishou influencer targeting is a unique targeting method for Kuaishou advertising. Advertisers can select influencers related to their brand or product and target ads to the people who interact with these influencers. These interactive behaviors include following, ** interaction, live interaction, etc., covering a variety of social behaviors of users on the Kuaishou platform.
Through Kuaishou influencer targeting, advertisers can not only use the influence of influencers to increase brand awareness and reputation, but also reach potential target users more accurately. For example, a beauty brand may choose to partner with well-known influencers in the beauty space to reach their followers and interactive demographers. These users are more likely to have a good impression of ads and make purchases because of their trust and love for influencers.
DMP (Data Management Platform) is a personalized delivery tool based on big data provided by Kuaishou Advertising. By providing a large number of user tags, DMP can help advertisers complete functions such as user portrait insight, crowd computing, and crowd push applications, and realize personalized advertising delivery.
The core of DMP customization lies in the in-depth mining and application of user data. Advertisers can use DMP's labels and tools to segment and customize their audience according to their needs and goals. For example, clothing brands targeting young people can choose tags such as "age 18-25 years old", "fashion lovers", and "high shopping frequency" for crowd combination and placement. This personalized advertising strategy not only improves the accuracy of the advertisement, but also enhances the user's sense of identity and purchase intention.
Kuaishou Ads provides advertisers with a comprehensive and efficient advertising strategy through a variety of precise targeting tools such as private domain crowd targeting, shopping intent, Kuaishou influencer targeting, and DMP customized crowd. These tools not only help advertisers reach their target audience more accurately, but also increase sales conversions and brand impact of their ads.