Live streaming hosting is an intelligent delivery product launched by Kuaishou Advertising for live broadcast scenarios. Through a simplified creation process and intelligent delivery strategy, live streaming hosting can help advertisers achieve efficient, stable, and worry-free live advertising delivery. Advertisers only need to express the real budget and expected ROI of the live broadcast room, and the system will automatically complete a series of actions such as the creation of delivery units, budget allocation, and bid adjustment, so as to improve the running capacity and GMV on the basis of stable ROI.
1. The system automatically creates the delivery unit
Live hosting uses algorithms and models to automatically create delivery units for advertisers, eliminating the need for cumbersome manual operations. Advertisers only need to set budgets and ROI goals, and the system will intelligently generate a targeting strategy based on this information.
2. Optimization of materials and target groups
The system relies on advanced algorithm technology to optimize advertising creatives and target groups. By analyzing user behavior and interest data, the system can accurately match the most suitable creatives and target audiences, thereby improving the conversion performance of ads.
3. Adjust the delivery strategy in real time
Live hosting has the ability to adjust the delivery strategy in real time. The system will adjust the bidding, targeting and other delivery parameters in real time according to the conversion effect and consumption rate of the ad to ensure that the ad can continue to achieve the expected ROI goal.
1. Enhance the ARPU of the plan
Through intelligent delivery and algorithm optimization, live streaming hosting can efficiently increase the level of advertising consumption and achieve a significant increase in planned ARPU on the basis of stable ROI. This means advertisers are able to generate higher yields at a lower cost.
2. Material and orientation optimization, automatic matching
The live streaming hosting algorithm can optimize the performance of different creatives and targeted groups to maximize conversions. This allows ads to reach their target audience more precisely, increasing conversion rates and effectiveness.
3. Automatically adjust according to the effect & consumption rate
The algorithm and system of live streaming hosting will automatically adjust according to the actual delivery effect and consumption rate. This adjustment is based entirely on actual data and timelines, thus ensuring cost stability and control. At the same time, the improvement of ROI also proves the excellent ability of live streaming hosting to optimize the delivery effect.
4. Intelligent advertising management to release manpower
Live streaming hosting provides one-stop hosting capabilities, and the system automatically adjusts ad delivery. Advertisers only need to set key parameters such as time period, budget, ROI target, etc., and the product will automatically deliver the delivery results. This greatly reduces the workload of the operation staff and improves the efficiency and effectiveness of advertising.
1. Improve operational efficiency
For advertisers, improving operational efficiency is key to sustainable growth. Live hosting significantly reduces manual operations and monitoring time through automated delivery and intelligent adjustment of strategies. Advertisers only need to set key parameters, and the system will do the rest automatically and deliver the desired results.
2. Solve the problem of weak operational foundation
Due to the lack of professional knowledge and experience in streaming, it is often difficult for them to seize the opportunity to release and collect traffic. The live broadcast hosting perfectly solves this problem by automatically "monitoring" the system and adjusting the strategy in real time. The system can automatically complete all optimization actions without a high ad streaming base to ensure the stability and improvement of ad performance.
3. Extend the life cycle of the plan
During the ad delivery process, the life cycle of the plan has a significant impact on the performance of the ad. By automatically adjusting and optimizing policies, live streaming hosting can significantly extend the life cycle of a plan. This not only increases the number and click-through rate of ads, but also brings more leads and business opportunities to advertisers.
1. New advertisers
For businesses that are new to advertising, it can be difficult to quickly master complex ad optimisation goals and bidding methods. Through simplified operation processes and intelligent delivery strategies, live streaming hosting can help these novice merchants achieve the expected delivery results more conveniently and efficiently.
2. Advertisers in the growth period
In the continuous volume stage of advertising, the fluctuation and stability of ROI have become the focus of advertisers. Through intelligent algorithms and real-time adjustment strategies, live streaming hosting can significantly improve the stability of ROI and ARPU consumption per plan, helping advertisers achieve continuous and stable advertising effect improvement.
3. Mature advertisers
For advertisers who have been running steadily, they want to use tools to improve delivery efficiency and consumption achievement rate. Through automated management and intelligent optimization functions, live streaming hosting can effectively improve the stability of ROI and consumption achievement, and meet the higher needs of mature advertisers.
4. Big anchor
During large-scale events, big anchors often need to consume a lot of budget for impulse advertising. However, faced with a large number of investment accounts and infrastructure tasks, it is difficult for them to keep an eye on each account in real time and make adjustments. This is where live streaming hosting comes into play. By dispersing budget pressure and intelligently adjusting strategies, live streaming hosting can consume as much budget as possible while meeting customers' conservative ROI expectations, helping big anchors achieve better impulse results.