I don't know what kind of work you think should be done for the maintenance of old customers?
Is it a simple small talk (and worry about disturbing customers with too much small talk)?
Giving gifts during the New Year's holidays?
Is it the customer who said that I still want a batch of goods, and then you will give it ** on the basis of past cooperation?
Simple to deal with when something goes wrong?
If you just do these actions, you will often encounter a lot of problems in the maintenance process. The stickiness is not enough, and the customer is looking for a new **business or another ** to pressure us! Is it difficult for customers to keep returning orders? Even if they keep returning orders, customers will find various reasons to reduce their share. Once something goes wrong, it's hard to retain customers. What should I do? First of all, old customer profile, did you do it? Are you doing it all? What does a comprehensive customer profile look like? Information on the customer's products, the customer's company, and the customer's personal information. With the help of the customer management function of the Pinxiaobai app, we can easily organize and update the customer's multi-faceted information at any time. In addition to the customer itself, have you collected the market information and competitor information operated by the customer? One might ask, is it really useful to spend time and effort gathering this information? The answer is yes. For example, if you understand the company's internal processes, you will have more understanding, and you can establish multiple lines of contact with the company to solve the problem of inefficiency caused by poor communication. If you understand your customers' purchasing patterns, you can plan ahead for the next year's purchases. If you understand its market information, you can find more communication points, and you can also understand its market planning, which is very useful for the promotion of new products and the expansion of customer purchasesHow? Background checks are certainly necessary! We also need to be sensitive when communicating with customers, capturing every possible information point, and conducting a refined review through the recording function of the Pinxiaobai app to find and fill in the missing information. Maintaining existing customers is a systematic job that requires us to understand our customers holistically, provide customized services, build long-term relationships, and continuously improve and innovate.